Most people don't think you can pull this off, so they give you the exact opposite advice... and it's a big reason why the brand of chiropractic is so diluted and weak.

But in this video I'll break down how doing something only about 1% of chiropractors do, allowed us to build a practice that's at the 1% level.

We hear it all the time — “I tried Facebook and Instagram, but it didn’t work.”

Or — “I’m posting daily, but we’re not getting any traction or actual new patients from it.”

Well, doc, while it takes a 20+ hour course to really break down all the nuances of being successful + impactful with Social Media Marketing… this video will teach you the #1 secret and strategy missing in 90% of family chiropractors' social media marketing systems!

Once you see how the entire “system” of Instagram, Facebook, and your Website must work together … you’ll be able to find the gaps in your game and get to work on fixing them right away!

Soon, you two will get 20-40 New Patients from Instagram + Facebook like we do monthly using this system!

Seasonal shifts and busy schedules can impact the clinical changes in a pediatric practice! 

Being right in the middle of a "back and forth" Spring/Winter shift (especially in the midwest ), sports starting, and 1 month left of school, you may feel worn out with communication during these crazy weeks! 

Fear not! You got this!

With this in mind, I wanted to share the 5 variables we look at clinically to get through these more difficult weeks! Everything in the environment around us seems to be fighting against neurological change and healing!

Apply these principles, and it will be smooth sailing even before summer! 

Our team has an incredible CA who has been learning how to present financials.

We have been reminded of many great lessons during this training season!

Training time is a learning time for more than just the student. It’s learning time for the teacher too. As a teacher, trainer, and leader, it’s important to gauge the proper timing of when our team member is “ready enough” to start flying solo. And also when to be pushed to the next level of competence.

So often, in our desire to protect ourselves from discomfort (what if the patient says no?), we handhold team members for too long.

And it’s not helpful, in fact, it makes them feel even less ready than they actually are.

All kinds of events and patient experiences in the healthcare space happen outside of these walls, influencing how new patients perceive us, our work, and our mission.

Sadly, sometimes, these experiences can mean that they are wary of us, our joy, our care, and our process. That can...

The two most important things we do in practice are to create incredible patient experiences and miraculous clinical results.

When we are relentlessly obsessed with these two things, we will always be updating our systems that help to create them.

And while we know this, it can still feel daunting or spark worry for our teams when we make necessary updates or changes.

We must do it anyway.

Instead of being stuck in all that can go wrong, we have to be focused on what can go right.

There is almost nothing more important than a solutions-based mindset on a team. And the solution doesn’t have to have 0 cons in order to be worth trying.

One thing I have always loved about moving quickly with updates is that you also learn quickly if they are serving you or not. I am so thankful for that.

We have no time to waste in the miracles we create. The tomorrow our patients are praying for is too important for that!

-Jacqui

In today's fast-paced and competitive world, it's easy to forget the importance of humility, hard work, and community.

However, these values are still alive and well in one particular profession: farming. In this insightful blog post, Dr. Tony Ebel shares some lessons he's learned from growing up on a farm and how they've influenced his life as a family chiropractor.

From the importance of supporting one's community to the value of hard work and the need to remain patient and calm in the face of adversity, there's much to be gained from the wisdom of farmers.

1. Humility and Community 

There is no need for competition, recognition, or ego in farming. Everyone cheers their neighbor on and wants nothing but the best for their entire community. 

If one farmer has a great yield or prices (demand) for their product is going up, they celebrate and are excited that so many other families in the community get the good that comes from it as well! 

There is no “how many...

Leadership can be a challenging and rewarding experience, but one of the toughest aspects of the job is firing team members.

While it's an unpleasant task, firing someone who is toxic to your team culture can lead to massive growth almost immediately.

The problem is that we often wait too long to make this tough decision, fearing that we won't be able to replace their productivity.

In this blog post, we'll break down why waiting to fire someone can be detrimental to your business, and why high performers who are driven by ego and insecurity can hold your team back. Join us as we dive into this challenging topic and share some real-life lessons from Dr. Tony on how to handle firing someone on your team.

Let’s just get right down to the facts and truth about firing people from your team:

1. Yes, it sucks and is one of the worst parts of your job as a leader, but holy heck, does it create massive growth almost instantaneously
2. Typically, the person who needs to get fired is one of...

1. Always be obsessively consistent .
2. Crush organic first and foremost, and do NOT get caught up in the discounted exam + first adjustment race to the bottom.
3. Be wildly strategic and systemized (aka content calendars are life), and have your team help ‍.
4. Deploy stories ♥ far more than stats.
5. Learn to speak our science in simple, relatable ways (aka not overly complicated or overly weird)!
6. Speak to one niche and breakthrough there first, then to the entire...

I have spent the last seven years on the other end of a phone listening to moms pour their hearts out about their kids' struggles.

With every connection, there is a common thread that connects each parent's story. EVERY single one knows there’s something more going on. Thousands of mothers have shared with me that they know there is a cause for their child’s struggles beyond just the diagnoses, labels, and “they’ll grow out of it” they are being told about their child.

I always empathetically listen, connect and seek to understand what they are experiencing even when I already know the missing piece to their story.

Subluxation.

That is what gets me so excited about what we get to do every day. I already have the answer for the concerns they have for their child. And better yet, I have the answer that gets to the source of their issue and one that works every time.

Chiropractic.

When parents see those scans and hear the plan, they know.

They know that...

Let's go full Case Study today to answer 2 questionsthat commonly come up with Case Interpretation:

1 Scans (objective findings) Look "better" than expected to start care
2 Scans Look WAY different than "expected" at the first progress report

This was the case when this 4-month-old who was struggling with motor movements (tummy time, latching easily, head turning) came and saw us.

I'll discuss how to approach it with the care plan, communication, and why we are seeing this more than ever when subluxation sets up shop!