The "Great Resignation" from the medical ๐ฅผ ๐ machine is on absolute fire ๐ฅ , which means your practice should be in mega growth and expansion mode ๐ too!
Do these 3๏ธโฃ things ASAP y'all!
This conversation around motor tone, nociception, proprioception, and the brain's response will do just that!ย
Subluxation is more than just fixation and a baby not nursing on one side or latching well - its the cerebellar input that comes from that (the afferent pathway aka ๐ฟ๐ฎ๐จ-๐๐๐๐๐ง๐๐ฃ๐ฉ๐๐ฉ๐๐ค๐ฃ ๐ค) sending babies into protection mode, fight or flight way to early on!
So communicate and Care plan BEYOND fixation and symptoms to go with a full Neuro ๐ง , congruent and life-changing plan of attack!
The 3Iโs Every Piece of Content ๐ฅ Should Contain (and the 3 Places You Should Post + Put Your Content)
We had no idea ๐คทโโ๏ธ when we built out this super simple 3I Formula many years ago it would be so dang effective, but it has changed everything with how we write โ๏ธ copy and create our videos ๐ฅ !
Instead of so much of our content missing 1 or 2 key ๐ elements, we know to work in these 3Iโs nearly every single timeโฆ and our conversions ๐ have gone through the roof.
Want to make your content far more engaging + effective?
Make sure your content has all 3๏ธโฃ of these all the time!
It's freaking awesome ๐ that so many offices are now crushing IG Reels and Short Form ๐ฅ , consistently putting up Patient Stories and Testimonials โค๏ธ, and showing a lot of fun ๐คฉ BTS (Behind the Scenes) type content on the regular!
Seriously, loving seeing it all, and great work... keep it up!
But, if you want to blow things up ๐ฅ and 2-3X the results of your marketing efforts + outputs ๐ข then you've got to get in the game with Long Form Video ๐ฅ and Written โ๏ธ Content and Email ๐ง Marketing... and far too many offices are "all over the place" with their topics and themes.
What I mean by that last part is that if you're posting about infants ๐ถ and colic one day, adults with headaches the next, and then nutrition and essential oils ๐ชด the next... you're far too 'general' and 'random' with your content. You'll never cut through all the noise enough to generate new patients.
Posting too much 'General Family Wellness' content that doesn't thread and tie together could hurt your brand more t...
โWe have made more progress in 3 weeks getting him adjusted here than we did in 12 months with the previous 2 chiropractors.โ
Thatโs what a mom told me tonight regarding her tough Perfect Storm ๐ช kiddo ๐ถ๐ผ tonightโฆ and hereโs 3 reasons why we were able to get those results!
So many clinical and adjusting ๐ tips with this case!
My absolute #1 secret to MORE impact ๐ฅ !
The math behind making a difference in kids' and families' lives in your community is simple.
How often do you show up in their lives?
The #1 thing holding Pediatric + Family Chiropractic back is simply obscurity. Most parents simply donโt yet know we exist as a different, drug-free option to traditional medicine.
Itโs YOUR job to give them the opportunity to find out, and that is exactly why โOutputs = Impactโ
It's one โ๏ธ thing to understand the science ๐ง #subluxation in kids at a high level. Still, it's a whole other thing to be able to communicate + explain ๐ฃ it effectively to parents and other health professionals in your community.
If you struggle with communication, this video ๐ฅ is for YOU!
Being a pediatric chiropracticย makes for an absolutely amazing gig! But thatโs not to say that at times we, as docs, donโt struggle a bit!
We can go through phases of we are rocking it ALL. Anxiety ๐ฌ, stress ๐, massive motivation ๐ฅ, burn out ๐ฅต or even boredom ๐โฆa huge swing, right!
But 2 key variables can keep us in our Flow State.
To accomplish this flow state, we need to achieve two things:
1. We need to be challenged regularly
2. We need the skill set to meet that challenge
Check out the video above to see how this works and how you can achieve this flow state no matter what situation you're in right now.
One of the most profound experiences we will ever have in this profession is when we see that chiropractic spark light up in someone for the first time. โจ
I remember when that happened for me as a mom when my son Logan (5 at the time) felt the physiological queue to go to the bathroom for the first time after an adjustment.
Ever since that day, I have remained in awe. Chiropractic became part of my soul that day.๐
In practice, we will always have systems that need tweaking, metrics that need a closer look, teams to lead, content to create, and prep that needs to be completed. These things are just part of the business of making miracles.
But we simply can not be so busy in the doing that we miss the most important thing of all, seeing. Our presence with our patients and being IN AWE OF MIRACLES IS THE WORK!
The best part is, when we do that, we get to see that โก๏ธsparks are flying everywhere!
As Pediatric + Family Chiropractors, we face 3๏ธโฃ huge communication ๐ฃ challenges with every single New Patient:
This 8-minute video ๐ฅ will teach you the exact lessons I learned from making all 3๏ธโฃ mistakes early in my career, and how I now know how to deploy 'patience' + 'persistence' in my Day 1 and Day 2 ROF Communication ๐ฃ to find just the right "sweet spot" between their concerns (symptoms) and our science ๐ง and philosophy!
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