The Top 3️⃣ Missing Elements to Most Practices Marketing

It's freaking awesome 👏 that so many offices are now crushing IG Reels and Short Form 🎥 , consistently putting up Patient Stories and Testimonials ❤️, and showing a lot of fun 🤩 BTS (Behind the Scenes) type content on the regular!

Seriously, loving seeing it all, and great work... keep it up!

But, if you want to blow things up 🔥 and 2-3X the results of your marketing efforts + outputs 📢 then you've got to get in the game with Long Form Video 🎥 and Written ✍️ Content and Email 📧 Marketing... and far too many offices are "all over the place" with their topics and themes.

What I mean by that last part is that if you're posting about infants 👶 and colic one day, adults with headaches the next, and then nutrition and essential oils 🪴 the next... you're far too 'general' and 'random' with your content. You'll never cut through all the noise enough to generate new patients.

Posting too much 'General Family Wellness' content that doesn't thread and tie together could hurt your brand more than help.

As we get close to rolling into 2023, make sure you build a strategic plan to factor in those 3️⃣ elements more (and better) than ever!

1. Long Form Informational + Educational Videos 🎥 + Written ✍️ Content
2. Consistency + Focus of ONE ☝️ Theme + Topic
3. Email 📧 Marketing

The above is our Asana Content Calendar + Creation team! YES, it takes many cooks 👨‍🍳in the kitchen to pull off ALL the things. So, find some more cooks! We've got kids to save!