I want to dive right into some elements that will really move the needle and grow your practice. I’m going to list out four things that will set your brand on fire and position your practice vividly and distinctly different from everybody else. Not just in chiropractic, but in healthcare as well. We're going big with this one! None of this is fluff, this is what we do that works. 

A few weeks ago I dove deep into this topic inside of the Pediatric Experience membership and we taught on personal and practice branding. We brought on a marketing and branding expert that helped us out, so I'm going to give you the cliff notes and foundation of it here. If you execute these steps and understand this concept, your practice will really catch fire. 

The Subluxations That Hold Your Brand Back

First off, let me cover the two subluxations. I really think it's one subluxation that has two parts that hold our profession back from seeing more families.

#1 we just aren't even...

While there probably are 1M+ books on how to be successful, I've never found one as on point and practical as this one.

OUTPUT = IMPACT

While having a positive mindset and badass strategy are crucial building blocks to success, they don't matter at all if you don't show up every single day and put in the work

The single most obvious place this shows up for us practicing Pediatric + Family Chiropractors is in our Marketing and New Patients (or lack thereof).

We all want to have our practice flooded with ideal, already educated New Patients but, how many of us are willing to:

• Make a high-quality post on Social Media every single day
• Create and nurture at least 1 professional connection every single week
• Rock 1-2 Workshops every single month
• Throwdown a kick-ass Internal Referral Campaign (ie. Gift of Health, Back to School , etc.) every quarter
• The actual strategic plan for how to succeed and blow up your practice is right there in front of all of us.

At PWC and PX we've...

Today on the way to school in the truck my daughter cued up one of our favorite songs, “Speak Life” by TobyMac, and like so many songs it took me immediately into our purpose as Pediatric Chiropractors in a major way!

Truth is that our job to “Speak Hope” into our community is not just a fun, rewarding part of our jobs… but it’s actually the absolute most effective first step in branding and marketing ourselves and our practice as well. It’s emotional and perfectly strategic.

There is zero chance that any mom in your community is going to watch a single one of your educational videos or read an educational article about subluxation, neurology , our technique, or anything of the like… if you didn’t FIRST inspire her about what’s actually possible for her child to heal or have an incredible LIFE right from the jump!

So expanding on our Friday Fire quote for today a bit — Speak Life First .

We teach our PX Tribe how...

This blog is brought to you by Dr. Matt, about his recent interview with Dr. Angus Pyke where he shares what it takes to be a great student, communicator, leader, and marketer.

The Backstory

I'm gonna be vulnerable for a minute in this post.

I’m a bit nervous to even share this podcast

When I got the ask to do this, I was nervous, I know the Chiro badasses who have come before me and I wanted to make sure I brought it and lived up to those expectations and my own.

The other really cool thing about being on his Podcast is that no “prep” went into it. Dr. Angus Pyke specifically didn’t give me an outline , questions or the flow… it's was all in the moment.

Then it was titled “How to be the best...”, which was just a tad bit daunting, to say the least.

Uncovering What's Working

Dr. Angus and I dig into 3 important topics for all Pediatric Chiropractic offices and teams. Whether you are just starting out,...

We all make mistakes. They're often learned through trial and error, but if we take note then it becomes easier to avoid them moving forward with our practice! After 15 years in business, we continue to see these 4 patterns happen during different phases of the practice. 

Take a look and make sure to watch the video below to break these habits and create a healthy team moving forward. 

Here are the 4 common mistakes we see docs making with their teams:

1. Waiting too long to hire  
2. Hiring + Hoping , aka NO Onboarding + Training 
3. Making it all about metrics , goals, incentives, and money  
4. No Organization + Accountability  

All of which = Owner Burnout , Frustration , and Doing It All Yourself Anyway  

It really doesn't have to be this way homies! Sort of like communicating and marketing chiropractic, 90% of us just make it too complicated and end up getting bad advice.

I fully understand the burden of school loans, rent, utilities,...

Our practice and so many like it are on absolutely fire with New Patients right now (29 last week!) — let me break down WHY and HOW that is happening so YOU can get in on the impact and action too!

Each and every week inside of The Pediatric Experience we host Zoom calls with our core leadership team as well as the occasional special guest.

Dr. Tony recently brought in our good friend and absolute marketing genius Dr. Angus Pyke from Australia to co-teach with him, and dial absolutely granular and detailed on the one thing Angus knows best — making badass videos !

“There’s someone in your community who is WAITING for YOU to STEP UP, LEARN this, and get over your fears! FIND them, HELP them.” - Dr. Angus Pyke

 He teaches us his absolute TOP value content that helped Dr. Tony & Dr. Matt’s start to really catch fire and move the needle last year — the S.H.A.R.E. Formula — which is absolutely perfect for Pediatrics , Perinatal , and Family practices!

The timing is absolutely perfect for this one.

Never before have moms and dads been taking in hours upon hours of video content on online — Facebook, Instagram, TikTok,...

Building and growing a pediatric-focused practice is far more difficult initially than building a pain-based practice. Key word there — initially.

95% of chiro school curriculums and 95% of coaching and management systems know the pain-based, insurance-dependent model only.

Combine that with the unfortunate reality that for now, 95% of the population thinks of chiropractors primarily for back and neck pain as well, and we’ve got quite the conundrum if we want to really serve kids and build an actual family practice one day!

That’s why so many get stuck in the pain-based practice model — it’s easy.

The Peds-First model we train our tribe on inside The Pediatric Experience Membership and Live Seminars requires a lot of work upfront.

• Your certainty needs to be an 11 out of 10
• Your communication skills need to be an 11 out of 10, using empathy , trust, and science instead of scripts and sales
• Your clinical results must truly be at...

Starting out, major props and gratitude for my dear friend and mentor Dr. David Fletcher for really sharing the overview of this concept with me, and especially pushing hard for myself and this profession on the 2nd critical element to this ‘Chiropractic 3.0 Model’ — the NEURO-first and NEURO-focused practice model. 

We were co-presenting on the Life Vision stage in Montreal many years ago when he started discussing this, and I immediately turned from teacher to student and absorbed every single bit of this message. 

Then I did what God has always called me to do — I dug in deeper and expanded upon it to incorporate the thing I know better than anything else on the , Pediatric Chiropractic. 

Looking Back

I wasn’t there obviously, but I gotta imagine the earliest days of chiropractic will forever be our most badass days. Not only did they literally create and promote a brand new healing art, but they also did it with absolute...