No one love the concept of "function over feeling" more than us chiros! 

Until the Neuro Fuse Box poster came around from Well Aligned Product, it no doubt was the top selling poster in the profession (heck, maybe still is - they make one too). 

But for this blog, I want to let you know the one absolutely pivotal place in your practice where the opposite is entirely true! 

When it comes to building a lifetime family wellness practice, the 'Patient Experience' is the most important thing you need to focus on.

And for most chiros, we have a long ways to go .

FAMILY WELLNESS PRACTICE, DEFINED

Before we dig in on how to build that dream family wellness practice, let's be sure to define what it actually is. The one I'm talking about is where entire families come in every single week for care NOT just for pain, problems, and symptom relief... but because they know it's a crucial ingredient to a kick ass, full, vibrant life! 

And most...

As chiropractors we spend so much time sorting out and choosing our primary adjusting technique  , and we wear that title with such pride that we mistakenly try and take it 'outward' to our community. What do I mean by that? I mean this stone cold reality is true - less than .1% of your community cares what technique you use my friend. 

I've found that the vast majority of chiropractors are absolutely freaking phenomenal at adjusting  (albeit not all by any means), but really terrible at the topic of this email -- brand positioning. 

Read thru the  Major Brand Mistakes that most Pediatric Chiropractors make, and then be sure to check out the end of the email  where you can get clear direction on what brand position you DO want to take... if you want to make massive impact on kids  and families in your community, and have a wildly successful  at the same time!

Mistake #1 - Thinking 'Family'...

Not sure if you've noticed this trend, but currently it seems like all yoga ‍ teachers and massage therapists now double down as "life coaches" and counselors. They often do a lot of talking and sharing of various mindsets and principles as they do their thing  . 

Often times the message floats right on by for me as I've got plenty of positivity and empowerment floating around in my own crazy brain , but this past weekend our rockstar instructor kept talking about the "principle of exchange" and how what you put out into the world  , and what you put forth in terms of effort... is exactly equal to what you put back in. 

Couldn't agree more. 

(And real quick, yes as I approach the old 4-0 my friends... I've "exchanged" a lot of my barbell ‍ time for time on my yoga ‍ mat instead, living that #lululife I guess!  )

Alright, let's bring this to your practice and purpose of serving kids , pregnant mamas, and full...

"Oh man we miss coming to see you Dr. Tony, but don't worry... we still do everything you taught us to do. We eat healthy, take our vitamins, never take the flu shot, and are keeping up with all our OT appointments for him!" 

My heart ♥  sank. 

Out of all the words that mom said to me when she spotted me at the local Dolphin Swim Club where our kids took lessons, I only heard one - everything. Obviously, there was one thing missing - coming to see me, aka getting their family adjusted still.

I'm so thankful for that day and for seeing Cyndi. Her words carried so much weight and provided me so much clarity that I've carried with me into everything we do to this day. 

Here I was a Pediatric Certified Chiropractor, and this family took many valuable health-promoting lessons from me during their time under care, just not the ONE that I should've been most obsessed with. Man those "should've" moments in life can be the best lessons, if we shut up, listen,...

This past week has been straight crazy, filled with reflection for Tony and I. A lot of questions, a lot of soul searching, and a lot of worry…but only by me, Tony doesn’t worry. Like ever. 

We knew the path was going to be different but we didn't know how or what until we stopped trying to make it about ourselves and make it about pediatric and family chiropractic. It was at that moment that the ideas came flooding in and the path became so freaking clear!

It’s so clear, it’s almost surreal we didn’t see it sooner. The path to take pediatric chiropractic to more kids and families is by realizing no one owns it. The more we try to protect it for ourselves and our own gain, the more we suffocate it. “You can’t be in growth and protection at the same time” Bruce Lipton is something from the very start of our journey that I say to myself often when I get scared making business and life decisions.

Funny how that same quote made...