We can't get enough of talking about "Tone" when it comes to kids !

Watch this video above that Dr. Matt shot for parents and use it to create your own version.

Hugely important topic, especially for parents in your community that may feel their kiddo is "stuck" or plateauing with progress in therapies (PT, OT, SLP's, etc.)

Some keys to talk through:

• You can't have low tone without high tone first!

• The tone is just distributed in the wrong areas (most commonly the neuro-spinal system) aka subluxation

• We can measure it with our Insight sEMG scans

• The most common cause is a difficult, traumatic birth

• Turns into a Perfect Storm when you add in other childhood stressors (3T's)

End with a Call to Action to get scanned and find out!

You'll gain bonus points with every PT, OT, SLP because when you combine Neuro-Tonal Chiropractic with their amazing care results will go through the roof!!!

Try it out and let us know how it work!

I want to dive right into some elements that will really move the needle and grow your practice. I’m going to list out four things that will set your brand on fire and position your practice vividly and distinctly different from everybody else. Not just in chiropractic, but in healthcare as well. We're going big with this one! None of this is fluff, this is what we do that works. 

A few weeks ago I dove deep into this topic inside of the Pediatric Experience membership and we taught on personal and practice branding. We brought on a marketing and branding expert that helped us out, so I'm going to give you the cliff notes and foundation of it here. If you execute these steps and understand this concept, your practice will really catch fire. 

The Subluxations That Hold Your Brand Back

First off, let me cover the two subluxations. I really think it's one subluxation that has two parts that hold our profession back from seeing more families.

#1 we just aren't even...

While there probably are 1M+ books on how to be successful, I've never found one as on point and practical as this one.

OUTPUT = IMPACT

While having a positive mindset and badass strategy are crucial building blocks to success, they don't matter at all if you don't show up every single day and put in the work

The single most obvious place this shows up for us practicing Pediatric + Family Chiropractors is in our Marketing and New Patients (or lack thereof).

We all want to have our practice flooded with ideal, already educated New Patients but, how many of us are willing to:

• Make a high-quality post on Social Media every single day
• Create and nurture at least 1 professional connection every single week
• Rock 1-2 Workshops every single month
• Throwdown a kick-ass Internal Referral Campaign (ie. Gift of Health, Back to School , etc.) every quarter
• The actual strategic plan for how to succeed and blow up your practice is right there in front of all of us.

At PWC and PX we've...

Today on the way to school in the truck my daughter cued up one of our favorite songs, “Speak Life” by TobyMac, and like so many songs it took me immediately into our purpose as Pediatric Chiropractors in a major way!

Truth is that our job to “Speak Hope” into our community is not just a fun, rewarding part of our jobs… but it’s actually the absolute most effective first step in branding and marketing ourselves and our practice as well. It’s emotional and perfectly strategic.

There is zero chance that any mom in your community is going to watch a single one of your educational videos or read an educational article about subluxation, neurology , our technique, or anything of the like… if you didn’t FIRST inspire her about what’s actually possible for her child to heal or have an incredible LIFE right from the jump!

So expanding on our Friday Fire quote for today a bit — Speak Life First .

We teach our PX Tribe how...

This blog is brought to you by Dr. Matt, about his recent interview with Dr. Angus Pyke where he shares what it takes to be a great student, communicator, leader, and marketer.

The Backstory

I'm gonna be vulnerable for a minute in this post.

I’m a bit nervous to even share this podcast

When I got the ask to do this, I was nervous, I know the Chiro badasses who have come before me and I wanted to make sure I brought it and lived up to those expectations and my own.

The other really cool thing about being on his Podcast is that no “prep” went into it. Dr. Angus Pyke specifically didn’t give me an outline , questions or the flow… it's was all in the moment.

Then it was titled “How to be the best...”, which was just a tad bit daunting, to say the least.

Uncovering What's Working

Dr. Angus and I dig into 3 important topics for all Pediatric Chiropractic offices and teams. Whether you are just starting out,...

Our practice and so many like it are on absolutely fire with New Patients right now (29 last week!) — let me break down WHY and HOW that is happening so YOU can get in on the impact and action too!

Each and every week inside of The Pediatric Experience we host Zoom calls with our core leadership team as well as the occasional special guest.

Dr. Tony recently brought in our good friend and absolute marketing genius Dr. Angus Pyke from Australia to co-teach with him, and dial absolutely granular and detailed on the one thing Angus knows best — making badass videos !

“There’s someone in your community who is WAITING for YOU to STEP UP, LEARN this, and get over your fears! FIND them, HELP them.” - Dr. Angus Pyke

 He teaches us his absolute TOP value content that helped Dr. Tony & Dr. Matt’s start to really catch fire and move the needle last year — the S.H.A.R.E. Formula — which is absolutely perfect for Pediatrics , Perinatal , and Family practices!

The timing is absolutely perfect for this one.

Never before have moms and dads been taking in hours upon hours of video content on online — Facebook, Instagram, TikTok,...

2021 kicked serious ass ! 

Yes, for many outside of our practice, our profession, and our style of people (of which there are 100+ million, see below)… it was a chaotic, stressful, and toxic year. 

But if you were inside the rapidly expanding circle of influence we live in and lead from, this year was freaking fantastic !!! 

I wake up every single day not only committed to living full out this incredible life God has granted me, but also getting the perspective and actions steps that led to it shared with as many of you as possible. 

So in that light, here are the 3 most impactful, most helpful-to-you lessons I learned in 2021.

Read on, learn, and if inspired… get after these three things like never before in 2022!!! 

1. If you focus too much on math and profits, you lose your meaning and purpose. 

Like all things in life, running a business (practice) means always seeking to maintain a delicate balance. I like to refer to this as...

Here we are once again my friends, 6 weeks out of from the end of the year ! 

Regardless of whether it was a great year, average year, or crap year for you... these three (3) "R" things are something each of us should be doing extensively in the next 6 weeks to get ready to grow (personal and professional) in 2022 and beyond. 

1. Review  

The main mode you should be in right now is learning mode. 

First look at your practice's metrics and stats, and simply look for two main things: Where were you strong , and where did you stink? 

The general flow of looking at our practice metrics is to look into our marketing efforts and results first. What were your main sources of New Patients in 2021? Did you get a solid ROII (Return on Impact + Income ) from where you put your time, effort, and money? Remember, marketing is as much about effort and outputs as it is money, especially if you are still a startup and have a lot more time and energy than you do extra...

Watch this 10 minute video with Dr. Tony as he talks the '3 Must Do Moves for Q4 2021 Marketing.' Stay tuned into PX for more details and trainings coming!