We can't get enough of talking about "Tone" when it comes to kids !

Watch this video above that Dr. Matt shot for parents and use it to create your own version.

Hugely important topic, especially for parents in your community that may feel their kiddo is "stuck" or plateauing with progress in therapies (PT, OT, SLP's, etc.)

Some keys to talk through:

• You can't have low tone without high tone first!

• The tone is just distributed in the wrong areas (most commonly the neuro-spinal system) aka subluxation

• We can measure it with our Insight sEMG scans

• The most common cause is a difficult, traumatic birth

• Turns into a Perfect Storm when you add in other childhood stressors (3T's)

End with a Call to Action to get scanned and find out!

You'll gain bonus points with every PT, OT, SLP because when you combine Neuro-Tonal Chiropractic with their amazing care results will go through the roof!!!

Try it out and let us know how it work!

Today on the way to school in the truck my daughter cued up one of our favorite songs, “Speak Life” by TobyMac, and like so many songs it took me immediately into our purpose as Pediatric Chiropractors in a major way!

Truth is that our job to “Speak Hope” into our community is not just a fun, rewarding part of our jobs… but it’s actually the absolute most effective first step in branding and marketing ourselves and our practice as well. It’s emotional and perfectly strategic.

There is zero chance that any mom in your community is going to watch a single one of your educational videos or read an educational article about subluxation, neurology , our technique, or anything of the like… if you didn’t FIRST inspire her about what’s actually possible for her child to heal or have an incredible LIFE right from the jump!

So expanding on our Friday Fire quote for today a bit — Speak Life First .

We teach our PX Tribe how...

We all make mistakes. They're often learned through trial and error, but if we take note then it becomes easier to avoid them moving forward with our practice! After 15 years in business, we continue to see these 4 patterns happen during different phases of the practice. 

Take a look and make sure to watch the video below to break these habits and create a healthy team moving forward. 

Here are the 4 common mistakes we see docs making with their teams:

1. Waiting too long to hire  
2. Hiring + Hoping , aka NO Onboarding + Training 
3. Making it all about metrics , goals, incentives, and money  
4. No Organization + Accountability  

All of which = Owner Burnout , Frustration , and Doing It All Yourself Anyway  

It really doesn't have to be this way homies! Sort of like communicating and marketing chiropractic, 90% of us just make it too complicated and end up getting bad advice.

I fully understand the burden of school loans, rent, utilities,...

3 Ways To Know If You Really Are a Neurologically-Focused Chiropractor

1. Is Your Exam Entirely Focused on Measuring Function (or lack thereof, subluxation) of the Central & Autonomic Nervous System ?
2. Do You Care Plan Entirely Based Off of Measurements of Autonomic Function (ie. scans, NOT symptoms)?
3. Do You Use a Neuro-Tonal Model of Adjusting Every Single Visit (ie. not simply adjust segmentally, structurally, etc.)

This 'Move the Needle' post is entirely inspired by something we are consciously and very actively leading not just in the profession, but flat out online and in health care as a whole -- the explosion of awareness and action towards the vital importance of the Brain and Autonomic Nervous System, Vagus Nerve , Neuroplasticity, Neurodevelopment (Perfect Storm work), etc!

It's absolutely imperative that our profession lead this movement both within health care, and more importantly - within the "market place" (aka, take it straight to moms like we are with...

Starting out, major props and gratitude for my dear friend and mentor Dr. David Fletcher for really sharing the overview of this concept with me, and especially pushing hard for myself and this profession on the 2nd critical element to this ‘Chiropractic 3.0 Model’ — the NEURO-first and NEURO-focused practice model. 

We were co-presenting on the Life Vision stage in Montreal many years ago when he started discussing this, and I immediately turned from teacher to student and absorbed every single bit of this message. 

Then I did what God has always called me to do — I dug in deeper and expanded upon it to incorporate the thing I know better than anything else on the , Pediatric Chiropractic. 

Looking Back

I wasn’t there obviously, but I gotta imagine the earliest days of chiropractic will forever be our most badass days. Not only did they literally create and promote a brand new healing art, but they also did it with absolute...

As chiropractors we spend so much time sorting out and choosing our primary adjusting technique  , and we wear that title with such pride that we mistakenly try and take it 'outward' to our community. What do I mean by that? I mean this stone cold reality is true - less than .1% of your community cares what technique you use my friend. 

I've found that the vast majority of chiropractors are absolutely freaking phenomenal at adjusting  (albeit not all by any means), but really terrible at the topic of this email -- brand positioning. 

Read thru the  Major Brand Mistakes that most Pediatric Chiropractors make, and then be sure to check out the end of the email  where you can get clear direction on what brand position you DO want to take... if you want to make massive impact on kids  and families in your community, and have a wildly successful  at the same time!

Mistake #1 - Thinking 'Family'...

Never before have parents been absolutely over and done with the medical profession, and their focus on fear, treatment, etc.

Whether they've joined 1 or 100 holistic, crunchy Facebook groups... the gig is up. Parents today know that the traditional medical ‍ approach is crap . 

They are leaving it in droves and looking for something different.

That's why now today, more than ever, it's absolutely crucial the message you share with your community (marketing ) and patients must clearly provide contrast to the message of medicine . 

Contrast just may be my favorite word. I'm obsessed with it! It allows you to stand out and stay separate and distinct from others, without bashing or talking down about them! 

For the last 2 weeks we had six Perfect Storm Intensive patients at our practice, staying for 2 weeks to get 2 adjustments per day. These patients especially have literally done it all, tried it all. They've exhausted the medical system of drugs and surgery,...

This one will speak right to the heart of those who are especially mission-minded and purpose-driven, looking to achieve big things ! Doubling down on that, it will especially speak to you if you want to achieve those big things not for your own personal gain, but in order to massively impact kids and families in your community.

If you're in it for you more than them, you won't make it very far down this list before you run out of . This takes work, commitment, consistency.

Our practice is going through some insane growth again over the last few weeks to months, and this morning it had me reflecting on exactly what 'steps' it took to get here over the last 10+ years. I wanted to share them, because it's my hope and dream to see so many of you not only take them... but take them faster, better, stronger than we did so that you can impact and influence even more kids and families!

So, here goes:

1 - Adjusting

While of course I studied for exams and boards during school, those...