1. Bring More Inspiration and Enthusiasm than Information and Education

As absolutely obsessed chiropractic philosophy and science nerds 🤓 , so many of us immediately fall into the trap of wanting to dive deep into the 3️⃣3️⃣ principles, science of subluxation 🧠 , our fancy digital x-rays, or go hard at explaining Thermal DTG, Surface EMG, and HRV!

That is an absolutely wonderful plan to take IF you're teaching CEs to a room full of chiropractors, but you're not. You are speaking to a parent.

A parent who has been completely beat up, inundated, and overwhelmed (yet underwhelmed at the same time) by the traditional medical system 🥼, and probably biomedical and natural 🌱 medical world already.

They've already had all the blood 🩸 work, lab tests, genetic 🧬 testing, MRIs, EEGs, and more... and yet they have NOT yet found the Hope, Answers, and Help they seek to get their child well.

Therefore what they need from you more than anything else during this visit is an obsessive, almost obs...

As chiropractors we spend so much time sorting out and choosing our primary adjusting technique  , and we wear that title with such pride that we mistakenly try and take it 'outward' to our community. What do I mean by that? I mean this stone cold reality is true - less than .1% of your community cares what technique you use my friend. 

I've found that the vast majority of chiropractors are absolutely freaking phenomenal at adjusting  (albeit not all by any means), but really terrible at the topic of this email -- brand positioning. 

Read thru the  Major Brand Mistakes that most Pediatric Chiropractors make, and then be sure to check out the end of the email  where you can get clear direction on what brand position you DO want to take... if you want to make massive impact on kids  and families in your community, and have a wildly successful  at the same time!

Mistake #1 - Thinking 'Family' is Enough

The number of chiropractic practices in every community that have the word 'Family'...

1 - Don't Wait and Be Late

So many of us wait until we are about 500 miles past the burn out and exhaustion stage, where we're too busy to even see straight... and then 3 years later after that hire our first associate. 😝 

This leads to being so overwhelmed and busy upon hiring, that you have no time and energy to immerse, support, and train the new doctor. They won't work out, you blame them (not you)... and the burn out and frustration cycle continues. 

Don't be cheap. Invest early and often, and your growth 🚀 will never be slowed or stopped! 

2 - Don't Pay 💰 Poorly 

This is a huge, direct reason why this profession continues to stay smaller than it should. We limit ourselves with poor, awful business decisions. 

There is no greater potential you can invest in than another amazing subluxation slayer to saddle up alongside you and serve! Stop 🛑 paying them a low salary, giving them a dry spine and screening kit, and sending them to Costco each weekend so they can "hit their huge...

• Get UNSTUCK from talking symptoms 🤧, conditions, diagnoses only
• Get UNSTUCK from talking (and examining) the spine 🦴, muscles, posture, etc. only
• Get parents to see 👀 way past just their child's problems and to their potential ✨
• Get full families 👨‍👩‍👧‍👦 converting to lifetime wellness care left and right
• Move you to a 💯 all cash 💰 practice, completely free of the insanity and worthlessness that is insurance

This was straight fire 🔥 that you'll want to block out time ⏰ , and watch in full - every single minute! 

Dr. Touhill is the Impact, Influence, and Social Media Strategy wizard 🧙‍♂️ for Dr. Josh Axe and now Dr. Tony and PWC/PX as well, so his ideas 💡 , strategies, and systems 📂 don't just have theory to them... they have absolute proof 💪 . 

On this Facebook Live done in our Pediatric Chiropractic Today Facebook group, they discuss the 3 Steps 📝 (and many "essential elements" within those steps) on how to make a Facebook Post Go Viral 🔥 ! 

When Levi the Legend's family and story got connected to Dr. Tony, it wasn't just that one awesome element that led to the 54,000 Engagements, 4.1K Comments, and 2.6K Shares and insane Page Growth... it was the fact that the Influence & Impact "pump ⛽️ was primed" and ready to explode 🤯 BEFORE all this came about! 

This level of impact, reach, and life-saving action for kids everywhere is NOT just for Dr. T and PWC... it's absolutely available for...