Building and growing a pediatric-focused practice is far more difficult initially than building a pain-based practice. Key 🔑 word there — initially.

95% of chiro school curriculums and 95% of coaching and management systems know the pain-based, insurance-dependent model only.

Combine that with the unfortunate reality that for now, 95% of the population thinks of chiropractors primarily for back and neck pain as well, and we’ve got quite the conundrum if we want to really serve kids and build an actual family practice one day!

That’s why so many get stuck in the pain-based practice model — it’s easy.

The Peds-First model we train our tribe on inside The Pediatric Experience Membership and Live Seminars requires a lot of work upfront.

• Your certainty 💪 needs to be an 11 out of 10
• Your communication skills need to be an 11 out of 10, using empathy ❤️, trust, and science 🧠 instead of scripts and sales
• Your clinical results must truly be at ‘Expect Miracles’ level, able to slay su
...

As chiropractors we spend so much time sorting out and choosing our primary adjusting technique  , and we wear that title with such pride that we mistakenly try and take it 'outward' to our community. What do I mean by that? I mean this stone cold reality is true - less than .1% of your community cares what technique you use my friend. 

I've found that the vast majority of chiropractors are absolutely freaking phenomenal at adjusting  (albeit not all by any means), but really terrible at the topic of this email -- brand positioning. 

Read thru the  Major Brand Mistakes that most Pediatric Chiropractors make, and then be sure to check out the end of the email  where you can get clear direction on what brand position you DO want to take... if you want to make massive impact on kids  and families in your community, and have a wildly successful  at the same time!

Mistake #1 - Thinking 'Family' is Enough

The number of chiropractic practices in every community that have the word 'Family'...

1 - Don't Wait and Be Late

So many of us wait until we are about 500 miles past the burn out and exhaustion stage, where we're too busy to even see straight... and then 3 years later after that hire our first associate. 😝 

This leads to being so overwhelmed and busy upon hiring, that you have no time and energy to immerse, support, and train the new doctor. They won't work out, you blame them (not you)... and the burn out and frustration cycle continues. 

Don't be cheap. Invest early and often, and your growth 🚀 will never be slowed or stopped! 

2 - Don't Pay 💰 Poorly 

This is a huge, direct reason why this profession continues to stay smaller than it should. We limit ourselves with poor, awful business decisions. 

There is no greater potential you can invest in than another amazing subluxation slayer to saddle up alongside you and serve! Stop 🛑 paying them a low salary, giving them a dry spine and screening kit, and sending them to Costco each weekend so they can "hit their huge...

Never before have parents been absolutely over and done ✅ with the medical profession, and their focus on fear, treatment, etc.

Whether they've joined 1️⃣ or 100 holistic, crunchy Facebook groups... the gig is up. Parents today know that the traditional medical 👨‍⚕️ approach is crap 💩 . 

They are leaving it in droves and looking 👀 for something different.

That's why now today, more than ever, it's absolutely crucial the message you share with your community (marketing 🎙) and patients must clearly provide contrast to the message of medicine 💊 . 

Contrast just may be my favorite word. I'm obsessed with it! It allows you to stand out and stay separate and distinct from others, without bashing or talking down about them! 

For the last 2️⃣ weeks we had six Perfect Storm 🌪 Intensive patients at our practice, staying for 2️⃣ weeks to get 2️⃣ adjustments per day. These patients especially have literally done it all, tried it all. They've exhausted the medical system of drugs 💊 and surgery...

This one will speak right to the heart ❤️ of those who are especially mission-minded and purpose-driven, looking to achieve big things 🔥! Doubling down on that, it will especially speak to you if you want to achieve those big things not for your own personal gain, but in order to massively impact kids 👶 and families in your community.

If you're in it for you more than them, you won't make it very far down this list 📝 before you run out of ⛽️. This takes work, commitment, consistency.

Our practice is going through some insane growth 🔥 again over the last few weeks to months, and this morning it had me reflecting on exactly what 'steps' it took to get here over the last 10+ years. I wanted to share them, because it's my hope and dream to see so many of you not only take them... but take them faster, better, stronger 💪 than we did so that you can impact and influence even more kids and families!

So, here goes:

1️⃣ - Adjusting 🙌

While of course I studied for exams and boards during sc...