While there probably are 1M+ books on how to be successful, I've never found one as on point and practical as this one.

OUTPUT = IMPACT

While having a positive mindset and badass strategy are crucial building blocks to success, they don't matter at all if you don't show up every single day and put in the work

The single most obvious place this shows up for us practicing Pediatric + Family Chiropractors is in our Marketing and New Patients (or lack thereof).

We all want to have our practice flooded with ideal, already educated New Patients but, how many of us are willing to:

• Make a high-quality post on Social Media every single day
• Create and nurture at least 1 professional connection every single week
• Rock 1-2 Workshops every single month
• Throwdown a kick-ass Internal Referral Campaign (ie. Gift of Health, Back to School , etc.) every quarter
• The actual strategic plan for how to succeed and blow up your practice is right there in front of all of us.

At PWC and PX we've...

Read first, then check out the video

Who likes doing Facebook live videos? ….

I’d be willing to bet that almost all of us on Peds today would prioritize a tough progress report w/ a dad whose a pediatrician over a Video recording of ourselves…ok that may be too far.

But even if you feel more comfortable in an insta Reel dancing than a live video, here’s the call to action for today…

Do long-form “whiteboard” videos (Facebook lives, Instagram TV, and blogs) because you never know who is watching!

Here’s my “Case Study ” on it!

The goal: 5-6 months back we committed, as an office, to create more educating and entertaining content (edu-taiment) to share our pediatric brand, culture, and excitement! AND along with the FUN we committed to ONE whiteboard, longer form (5-10 mins) live video each week to drop in the middle of it.

The results: Overall WAY more viewership of our Instagram content (due to the reels, fun,...

Not sure if you've noticed this trend, but currently it seems like all yoga ‍ teachers and massage therapists now double down as "life coaches" and counselors. They often do a lot of talking and sharing of various mindsets and principles as they do their thing  . 

Often times the message floats right on by for me as I've got plenty of positivity and empowerment floating around in my own crazy brain , but this past weekend our rockstar instructor kept talking about the "principle of exchange" and how what you put out into the world  , and what you put forth in terms of effort... is exactly equal to what you put back in. 

Couldn't agree more. 

(And real quick, yes as I approach the old 4-0 my friends... I've "exchanged" a lot of my barbell ‍ time for time on my yoga ‍ mat instead, living that #lululife I guess!  )

Alright, let's bring this to your practice and purpose of serving kids , pregnant mamas, and full...

This was straight fire that you'll want to block out time , and watch in full - every single minute! 

Dr. Touhill is the Impact, Influence, and Social Media Strategy wizard ‍ for Dr. Josh Axe and now Dr. Tony and PWC/PX as well, so his ideas , strategies, and systems don't just have theory to them... they have absolute proof . 

On this Facebook Live done in our Pediatric Chiropractic Today Facebook group, they discuss the 3 Steps (and many "essential elements" within those steps) on how to make a Facebook Post Go Viral ! 

When Levi the Legend's family and story got connected to Dr. Tony, it wasn't just that one awesome element that led to the 54,000 Engagements, 4.1K Comments, and 2.6K Shares and insane Page Growth... it was the fact that the Influence & Impact "pump was primed" and ready to explode BEFORE all this came about! 

This level of impact, reach, and life-saving action for kids everywhere is NOT just for Dr. T and PWC... it's absolutely...