What's Working Now: The "Whiteboard Wednesday" Strategy


πŸ‘‡ Read first, then check out the video☝️


Who likes doing Facebook live videos? 😳….πŸ¦—πŸ¦—πŸ¦—

I’d be willing to bet that almost all of us on Peds today would prioritize a tough progress report w/ a dad whose a pediatrician over a Video recording of ourselves…ok that may be too far.

But even if you feel more comfortable in an insta Reel dancing πŸ•ΊπŸ€­ than a live video, here’s the call to action for today…

Do long-form “whiteboard” videos (Facebook lives, Instagram TV, and blogs) because you never know who is watching!

Here’s my “Case Study πŸ“–” on it!

The goal: 5-6 months back we committed, as an office, to create more educating and entertaining content (edu-taiment) to share our pediatric brand, culture, and excitement! AND along with the FUN 🀩 we committed to ONE whiteboard, longer form (5-10 mins) live video each week to drop in the middle of it.

The results: Overall WAY more viewership of our Instagram content (due to the reels, fun, culture) AND way MORE viewers of our longer-form Educational Content!
In fact, 1 in 10/15 new patients were referencing that they watched the “whiteboard” video 🀳either before coming in OR it led them TO Come in as it spoke to their specific struggle!

Here why it works — when looking for someone to care for their children, moms go full CSI - Miami on you πŸ•΅οΈ‍♀️… looking through Facebook, Instagram, and YouTube content first even BEFORE they get to your website.

If you attract them with a funny reel why not engage them with the “meat πŸ₯© and potatoes πŸ₯”” of what you do and chat about the Brain 🧠 and Nervous System for 10% of those posts!

At the top of this blog post there is an example of a video we used that must have hit a “pain point” for moms as 2-3 listed on their intake paperwork πŸ“ they watched it!

Also don’t be discouraged with views, likes πŸ‘ or comments in the short term - even if just your mom (“Hi mom!”) 

Your content continues to live on (if you repurpose on multiple channels too) and parents will find it!

So get your ring lights and selfie 🀳 sticks friends! We got parents to reach! πŸ˜‰


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