A successful chiropractic practice doesn't happen overnight. It takes hard work, dedication, and most importantly, consistency!
This is why it's so important to have a long-term game plan in place from the very beginning. When you know what your goals are and you have a clear vision for the future, it's much easier to stay on track and make informed decisions that will help your practice grow.
Of course, it's also important to be flexible and adjust your plan as needed, but having a solid foundation to work from will make all the difference in the world. So if you're serious about building a successful practice, make sure you have a long-term game plan in place from day one.
As exhausting as it is during the startup phase, it is much more difficult to sustain impact, success and maintain consistency of your energy.
For me personally, one of my strong suits is my straight-up boring, regular obsession with consistency and I want to teach you exactly what it does, how to have it, d...
1. Bring More Inspiration and Enthusiasm than Information and Education
As absolutely obsessed chiropractic philosophy and science nerds 🤓 , so many of us immediately fall into the trap of wanting to dive deep into the 3️⃣3️⃣ principles, science of subluxation 🧠 , our fancy digital x-rays, or go hard at explaining Thermal DTG, Surface EMG, and HRV!
That is an absolutely wonderful plan to take IF you're teaching CEs to a room full of chiropractors, but you're not. You are speaking to a parent.
A parent who has been completely beat up, inundated, and overwhelmed (yet underwhelmed at the same time) by the traditional medical system 🥼, and probably biomedical and natural 🌱 medical world already.
They've already had all the blood 🩸 work, lab tests, genetic 🧬 testing, MRIs, EEGs, and more... and yet they have NOT yet found the Hope, Answers, and Help they seek to get their child well.
Therefore what they need from you more than anything else during this visit is an obsessive, almost obs...
The #1 thing we all love to do as Pediatric Chiropractors (talk about it 24/7) is NOT the very first thing you need to be doing when communicating with parents in your community, or on a Day 1 Consult.
We all need to stop 🛑 trying to jam the science, art, and philosophy down their throats right out of the gates... and first take the time to listen 👂, connect, and lead with empathy.
You do that, you "win" and convert the pediatric patient under care every single time.
Skip that step and go right to the fire hose 🔥 of spewing science and scripts all about how amazing chiropractic is, how it works, etc. first... and you convert very few.
It's the "order" of things that matters most!
Don't worry doc, you still get to nerd out 🧠 on them... just AFTER you make that empathetic, emotional connection 🤗 first.
Watch this short video blog by Dr. Tony to learn a monster mistake you likely are making nearly every single time you chat with a parent about Pediatric Chiropractic!
As a profession, we get so frustrated 😠 when parents turn to the pediatrician 👩⚕️ and medications 💊 first. But let's be honest, what does the majority of our own profession turn to first when a tough case comes up?
Chiropractic adjustments 🙌 of course is the answer, right? Oh how I wish 😡 😞 .
Just like a pediatrician who continues to throw out antibiotics and steroids for every respiratory infection 🦠 gets under my skin, so does this sad reality our profession faces - when push comes to shove 50% or more of us turn to primitive reflexes and probiotics before principled chiropractic and slaying subluxations.
Not good.
I just finished going through the last 15-20 posts in our Pediatric Chiropractic Today Facebook Group that had a chiropractor looking for help with a case clinically, either a patient or their own child. What I found was that in just over 50% of the responses, our very own profession recommended these docs try something besides dialing in deeper, more specific, a...
Stress, Adaptability, and Technology are the language of today!
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