1. Bring More Inspiration and Enthusiasm than Information and Education

As absolutely obsessed chiropractic philosophy and science nerds 🤓 , so many of us immediately fall into the trap of wanting to dive deep into the 3️⃣3️⃣ principles, science of subluxation 🧠 , our fancy digital x-rays, or go hard at explaining Thermal DTG, Surface EMG, and HRV!

That is an absolutely wonderful plan to take IF you're teaching CEs to a room full of chiropractors, but you're not. You are speaking to a parent.

A parent who has been completely beat up, inundated, and overwhelmed (yet underwhelmed at the same time) by the traditional medical system 🥼, and probably biomedical and natural 🌱 medical world already.

They've already had all the blood 🩸 work, lab tests, genetic 🧬 testing, MRIs, EEGs, and more... and yet they have NOT yet found the Hope, Answers, and Help they seek to get their child well.

Therefore what they need from you more than anything else during this visit is an obsessive, almost obs...

Never before have parents been absolutely over and done ✅ with the medical profession, and their focus on fear, treatment, etc.

Whether they've joined 1️⃣ or 100 holistic, crunchy Facebook groups... the gig is up. Parents today know that the traditional medical 👨‍⚕️ approach is crap 💩 . 

They are leaving it in droves and looking 👀 for something different.

That's why now today, more than ever, it's absolutely crucial the message you share with your community (marketing 🎙) and patients must clearly provide contrast to the message of medicine 💊 . 

Contrast just may be my favorite word. I'm obsessed with it! It allows you to stand out and stay separate and distinct from others, without bashing or talking down about them! 

For the last 2️⃣ weeks we had six Perfect Storm 🌪 Intensive patients at our practice, staying for 2️⃣ weeks to get 2️⃣ adjustments per day. These patients especially have literally done it all, tried it all. They've exhausted the medical system of drugs 💊 and surgery...

• Get UNSTUCK from talking symptoms 🤧, conditions, diagnoses only
• Get UNSTUCK from talking (and examining) the spine 🦴, muscles, posture, etc. only
• Get parents to see 👀 way past just their child's problems and to their potential ✨
• Get full families 👨‍👩‍👧‍👦 converting to lifetime wellness care left and right
• Move you to a 💯 all cash 💰 practice, completely free of the insanity and worthlessness that is insurance

Not sure if you've noticed this trend, but currently it seems like all yoga 🧘‍♀️ teachers and massage therapists now double down as "life coaches" and counselors. They often do a lot of talking and sharing of various mindsets and principles as they do their thing  . 

Often times the message floats right on by for me as I've got plenty of positivity and empowerment floating around in my own crazy brain 🧠 , but this past weekend our rockstar instructor kept talking about the "principle of exchange" and how what you put out into the world  , and what you put forth in terms of effort... is exactly equal to what you put back in. 

Couldn't agree more. 

(And real quick, yes as I approach the old 4-0 my friends... I've "exchanged" a lot of my barbell ️‍♂️ time for time on my yoga 🧘‍♂️ mat instead, living that #lululife I guess!  )

Alright, let's bring this to your practice and purpose of serving kids , pregnant 🤰 mamas, and full families! 

Output = Input

It's the most certain thing I've ...