In Chiropractic, care planning is a touchy subject. Many are in the camp of care planning being an absolute must and some are in the “we’ll see” or “that doesn’t work” camp.

I get it, truly, I do. It can feel like it doesn’t work (in the sense of conversions) or that parent will comply more if we take a more “let’s see how it goes” approach. The challenge we face as a profession if we miss the mark here is monumental.

Here’s why….

I remember this day on the left like it was yesterday. It was April 4, 2010, Easter Sunday. A day meant to be enjoyed with family and fellowship. It was the end of the day and I really wanted to take a picture with my baby boy, Logan. The trouble was that Logan cried, all day, every day. You can see how drenched his shirt is, that's because he would suck down his bottles so fast that it would spill out the sides of his mouth. Unless he was eating or bouncing, he cried incessantly and...

Heads up Pediatric chiropractic homies !

Right now parents are absolutely starving for something unique and vastly different than traditional medicine . They want to learn WHY their child is sick, WHAT is causing it... and WHAT they can do about it that does NOT involve drugs .

But in the same breath, they still want a professional, well-spoken, scientifically sound doctor to lead their family back to health (or preserve and promote if they still have it).

As much as we love our natural , granola, hippie ‍ lifestyle... it's just a bit too weird and far-fetched for the majority of parents today. You can be crunchy on the inside, just put some shoes on and at least look professional on the outside!

Here are some branding tips we can give you from building the largest Pediatric + Family Chiropractic practice in the world over the last 15 years.
 

1. Don't just be kind of, sort of kid focused!

If you want to see kids, you need to put nearly of your branding and...

The #1 thing we all want so badly, growth , quickly becomes the #1 thing that trips us up and stresses out to the absolute max! 

Been there, done that haven't you? 

If you've been in practice for even a short period of time, it's likely you know all about how growth works... and how it doesn't. 

Growth does NOT have a tendency to come in consistent, steady, bite-sized chunks like this little emoji here - . Nope, instead, it tends to come seemingly all once and awesomely sets fire to most everything in our practice and lives!  

We end up: 

• Working straight through lunch, preparing ROFs, and catching up on paperwork  
• Staying late to fit more patients in, finish paperwork , and keep everything else in order 
• Our systems we worked so hard to sort out, are rendered near useless and start to look like a 1988 dial-up phone  
• Our team gets worn out, exhausted , cranky, and perhaps even quit ‍ 

What gives? Why is exactly what we...

• Get UNSTUCK from talking symptoms , conditions, diagnoses only
• Get UNSTUCK from talking (and examining) the spine , muscles, posture, etc. only
• Get parents to see way past just their child's problems and to their potential
• Get full families ‍‍‍ converting to lifetime wellness care left and right
• Move you to a all cash practice, completely free of the insanity and worthlessness that is insurance