Watch this 10 minute video with Dr. Tony as he talks the '3 Must Do Moves for Q4 2021 Marketing.' Stay tuned into PX for more details and trainings coming!

1 - Don't Wait and Be Late

So many of us wait until we are about 500 miles past the burn out and exhaustion stage, where we're too busy to even see straight... and then 3 years later after that hire our first associate. 😝 

This leads to being so overwhelmed and busy upon hiring, that you have no time and energy to immerse, support, and train the new doctor. They won't work out, you blame them (not you)... and the burn out and frustration cycle continues. 

Don't be cheap. Invest early and often, and your growth 🚀 will never be slowed or stopped! 

2 - Don't Pay 💰 Poorly 

This is a huge, direct reason why this profession continues to stay smaller than it should. We limit ourselves with poor, awful business decisions. 

There is no greater potential you can invest in than another amazing subluxation slayer to saddle up alongside you and serve! Stop 🛑 paying them a low salary, giving them a dry spine and screening kit, and sending them to Costco each weekend so they can "hit their huge...

As a profession, we get so frustrated 😠 when parents turn to the pediatrician 👩‍⚕️ and medications 💊 first. But let's be honest, what does the majority of our own profession turn to first when a tough case comes up? 

Chiropractic adjustments 🙌 of course is the answer, right? Oh how I wish 😡 😞 . 

Just like a pediatrician who continues to throw out antibiotics and steroids for every respiratory infection 🦠  gets under my skin, so does this sad reality our profession faces - when push comes to shove 50% or more of us turn to primitive reflexes and probiotics before principled chiropractic and slaying subluxations. 

Not good. 

I just finished going through the last 15-20 posts in our Pediatric Chiropractic Today Facebook Group that had a chiropractor looking for help with a case clinically, either a patient or their own child. What I found was that in just over 50% of the responses, our very own profession recommended these docs try something besides dialing in deeper, more specific, a...

Blasphemous title right? 😳 

Right now the part of our profession who loves slinging probiotics and slaying primitive reflexes with tiny paintbrushes 🖌 is jumping for joy 😁 at the title of this blog post, while simultaneously the green-jacket-wearing principled portion of it wants to beat me senselessly with a copy of "The Bigness of the Fellow Within" or trap me under a Zenith Hi-Lo table! 😝 

Sorry to have roped you all in here, but the topic of this blog and take home point I want to drive home is NOT at all what you think it is with your first perceptions from the title! 

I'm not talking about the clinical end of chiropractic here, because if you've been inside of our practice then you know that while we absolutely love and support our patients when needed with healthy living, lifestyle support, or any other host of wellness endeavors... it is NOT even remotely close to the focus of our clinical care programs, which are 💯 subluxation-centered, neurologically-focused, and as princi...

Being a chiropractic spouse is different. It's a unique partnership, a different lifestyle, and a different way to parent. From the moment Tony started his chiropractic school journey, it's been an us thing. So we wanted to have a monthly, open and honest "Date Night" for any couples on this chiropractic journey together.

We will be live with you on Zoom once a month (which staying awake after the kids are in bed AND looking somewhat presentable is going to legit be hard for me!) 😱

We are far from perfect, we've had struggles and we still struggle but we've learned so much along the way about running a business together and we want to share it with you. We also want to be super real with you because I think it's so hard when we only see other people's business and life wins. Sometimes there are some oh shit moments in there and it's important to be honest about that so we can learn from each other and also know we're in this together! Because if we win, they win.

I still remember...

This past week has been straight crazy, filled with reflection for Tony and I. A lot of questions, a lot of soul searching, and a lot of worry…but only by me, Tony doesn’t worry. Like ever. 😒

We knew the path was going to be different but we didn't know how or what until we stopped trying to make it about ourselves and make it about pediatric and family chiropractic. It was at that moment that the ideas came flooding in and the path became so freaking clear!

It’s so clear, it’s almost surreal we didn’t see it sooner. The path to take pediatric chiropractic to more kids and families is by realizing no one owns it. The more we try to protect it for ourselves and our own gain, the more we suffocate it. “You can’t be in growth and protection at the same time” Bruce Lipton is something from the very start of our journey that I say to myself often when I get scared making business and life decisions.

Funny how that same quote made our next step so obvious. We can teach, we can share, we c...