The 3 steps we can all take to get READY for THEM!

I want to talk to you about why there is a great resignation happening in healthcare. Now this term, “the great resignation” is something that's being kicked around in a lot of online articles about the workforce and workplace. When everything got disrupted with the lockdowns and work-from-home situations, a lot of people chose to change their job, switch their career, start their own company, etc. 

I want to take the term great resignation and turn it into something that is phenomenal. The fact that there is a huge resignation also means that millions of parents are leaving the faulty trust and care they never really had with Pediatricians and taking action on that gut and hunch that something wasn’t right and they're leaving. There's a great resignation from traditional healthcare, the medical system, pharma system, that pill for every ill - the gig is up, people are aware that what they always wondered is...

Heads up Pediatric chiropractic homies !

Right now parents are absolutely starving for something unique and vastly different than traditional medicine . They want to learn WHY their child is sick, WHAT is causing it... and WHAT they can do about it that does NOT involve drugs .

But in the same breath, they still want a professional, well-spoken, scientifically sound doctor to lead their family back to health (or preserve and promote if they still have it).

As much as we love our natural , granola, hippie ‍ lifestyle... it's just a bit too weird and far-fetched for the majority of parents today. You can be crunchy on the inside, just put some shoes on and at least look professional on the outside!

Here are some branding tips we can give you from building the largest Pediatric + Family Chiropractic practice in the world over the last 15 years.
 

1. Don't just be kind of, sort of kid focused!

If you want to see kids, you need to put nearly of your branding and...

Let’s stop blaming toxins () and get the “order” of our stories straight so parents know what matters MOST in getting their children well and keeping them well!

Whether you're still in school or you've done a bunch of extra training, you most likely know about all the things that I'm going to talk about here today. But I'm going to provide a level of clarity that few of us have. I'm very passionate about it because we need to be first to get it in the right order, with the right perspective and clarity. Then we can educate our communities and patients. Right now the vast majority of us don't have it in the right order and I know that and am speaking to that because it wasn't my understanding after all my training. 

I went to school, I'm fully ICPA certified, I've been at autism one, I've trained at it, all of that.  Most importantly I've been in practice and I've taken care of a lot of really sick, struggling kiddos and I've put my chiropractic lens...

3 Ways To Know If You Really Are a Neurologically-Focused Chiropractor

1. Is Your Exam Entirely Focused on Measuring Function (or lack thereof, subluxation) of the Central & Autonomic Nervous System ?
2. Do You Care Plan Entirely Based Off of Measurements of Autonomic Function (ie. scans, NOT symptoms)?
3. Do You Use a Neuro-Tonal Model of Adjusting Every Single Visit (ie. not simply adjust segmentally, structurally, etc.)

This 'Move the Needle' post is entirely inspired by something we are consciously and very actively leading not just in the profession, but flat out online and in health care as a whole -- the explosion of awareness and action towards the vital importance of the Brain and Autonomic Nervous System, Vagus Nerve , Neuroplasticity, Neurodevelopment (Perfect Storm work), etc!

It's absolutely imperative that our profession lead this movement both within health care, and more importantly - within the "market place" (aka, take it straight to moms like we are with...

Building and growing a pediatric-focused practice is far more difficult initially than building a pain-based practice. Key word there — initially.

95% of chiro school curriculums and 95% of coaching and management systems know the pain-based, insurance-dependent model only.

Combine that with the unfortunate reality that for now, 95% of the population thinks of chiropractors primarily for back and neck pain as well, and we’ve got quite the conundrum if we want to really serve kids and build an actual family practice one day!

That’s why so many get stuck in the pain-based practice model — it’s easy.

The Peds-First model we train our tribe on inside The Pediatric Experience Membership and Live Seminars requires a lot of work upfront.

• Your certainty needs to be an 11 out of 10
• Your communication skills need to be an 11 out of 10, using empathy , trust, and science instead of scripts and sales
• Your clinical results must truly be at...

This 20-minute "Chiro TED Talk" style video could be one of the most important ones you watch in your entire career! And for students and start ups, it could be the most pivotal EARLY awareness and "Oh snap that's so true!" understanding you ever get... and put you on the right course for you future practice right out of the gates! 

Let's break down each one in some more detail here: 

Practice Model #1 - Back, Neck, Spinal , Pain, & Insurance-Dependent Practice. 

Every bit of our standard training prepares us to put on the white coat with our name "Dr. Back Pain" stitched on it, and along with "spinal manipulations" you are supposed to rock rehab, massage, PT, traction, and a whole host of other "spine stretching" therapies to help you alleviate their pain in 8-12 visits or less, rack up the insurance bill, and send them on their way! 

This Spinal Doctor Model brings with it: 

1. Extremely hard to market and stand out , meaning you're usually...

Starting out, major props and gratitude for my dear friend and mentor Dr. David Fletcher for really sharing the overview of this concept with me, and especially pushing hard for myself and this profession on the 2nd critical element to this ‘Chiropractic 3.0 Model’ — the NEURO-first and NEURO-focused practice model. 

We were co-presenting on the Life Vision stage in Montreal many years ago when he started discussing this, and I immediately turned from teacher to student and absorbed every single bit of this message. 

Then I did what God has always called me to do — I dug in deeper and expanded upon it to incorporate the thing I know better than anything else on the , Pediatric Chiropractic. 

Looking Back

I wasn’t there obviously, but I gotta imagine the earliest days of chiropractic will forever be our most badass days. Not only did they literally create and promote a brand new healing art, but they also did it with absolute...

A very awesome thing is happening both in our profession, other related professions, and online — discussion and information about the Vagus Nerve are exploding!

If we play our cards right as neurologically-focused , subluxation-centered, kid and family-focused chiropractors — this will lead to an absolute “boon” of more impact and practice growth for us!

In order to make sure you do not miss out on this absolute tidal wave of potential impact for your community and practice, I strongly suggest you take these 3 Steps to bring more Vagus Nerve action into your plans.

1. Study and learn everything you can about the Vagus Nerve, Vagal Tone, Dysautonomia, etc.

Right out of the gates I want to send you hauling ass down this learning road, but with one important caveat or “warning signs” if you will.

 Do NOT to get caught up studying it from a medical, pathological, or physiological viewpoint.

Instead, do all you can to learn...

No one love the concept of "function over feeling" more than us chiros! 

Until the Neuro Fuse Box poster came around from Well Aligned Product, it no doubt was the top selling poster in the profession (heck, maybe still is - they make one too). 

But for this blog, I want to let you know the one absolutely pivotal place in your practice where the opposite is entirely true! 

When it comes to building a lifetime family wellness practice, the 'Patient Experience' is the most important thing you need to focus on.

And for most chiros, we have a long ways to go .

FAMILY WELLNESS PRACTICE, DEFINED

Before we dig in on how to build that dream family wellness practice, let's be sure to define what it actually is. The one I'm talking about is where entire families come in every single week for care NOT just for pain, problems, and symptom relief... but because they know it's a crucial ingredient to a kick ass, full, vibrant life! 

And most...