This 20-minute "Chiro TED Talk" style video could be one of the most important ones you watch in your entire career! And for students and start ups, it could be the most pivotal EARLY awareness and "Oh snap that's so true!" understanding you ever get... and put you on the right course for you future practice right out of the gates! 

Let's break down each one in some more detail here: 

Practice Model #1 - Back, Neck, Spinal 🦴, Pain, & Insurance-Dependent Practice. 

Every bit of our standard training prepares us to put on the white coat 🥼 with our name "Dr. Back Pain" stitched on it, and along with "spinal manipulations" you are supposed to rock rehab, massage, PT, traction, and a whole host of other "spine stretching" therapies to help you alleviate their pain in 8-12 visits or less, rack up the insurance 🧾 bill, and send them on their way! 

This Spinal 🦴 Doctor Model brings with it: 

1. Extremely hard to market and stand out 📢 , meaning you're usually stuck with spinal screenings,
...

The #1 thing we all love to do as Pediatric Chiropractors (talk about it 24/7) is NOT the very first thing  you need to be doing when communicating with parents in your community, or on a Day 1 Consult. 

We all need to stop 🛑 trying to jam the science, art, and philosophy down their throats right out of the gates... and first take the time to listen 👂, connect, and lead with empathy. 

You do that, you "win" and convert the pediatric patient under care every single time. 

Skip that step and go right to the fire hose 🔥 of spewing science and scripts all about how amazing chiropractic is, how it works, etc. first... and you convert very few. 

It's the "order" of things that matters most! 

Don't worry doc, you still get to nerd out 🧠 on them... just AFTER you make that empathetic, emotional connection 🤗 first. 

Watch this short video blog by Dr. Tony to learn a monster mistake you likely are making nearly every single time you chat with a parent about Pediatric Chiropractic! 

• Get UNSTUCK from talking symptoms 🤧, conditions, diagnoses only
• Get UNSTUCK from talking (and examining) the spine 🦴, muscles, posture, etc. only
• Get parents to see 👀 way past just their child's problems and to their potential ✨
• Get full families 👨‍👩‍👧‍👦 converting to lifetime wellness care left and right
• Move you to a 💯 all cash 💰 practice, completely free of the insanity and worthlessness that is insurance

This was straight fire 🔥 that you'll want to block out time ⏰ , and watch in full - every single minute! 

Dr. Touhill is the Impact, Influence, and Social Media Strategy wizard 🧙‍♂️ for Dr. Josh Axe and now Dr. Tony and PWC/PX as well, so his ideas 💡 , strategies, and systems 📂 don't just have theory to them... they have absolute proof 💪 . 

On this Facebook Live done in our Pediatric Chiropractic Today Facebook group, they discuss the 3 Steps 📝 (and many "essential elements" within those steps) on how to make a Facebook Post Go Viral 🔥 ! 

When Levi the Legend's family and story got connected to Dr. Tony, it wasn't just that one awesome element that led to the 54,000 Engagements, 4.1K Comments, and 2.6K Shares and insane Page Growth... it was the fact that the Influence & Impact "pump ⛽️ was primed" and ready to explode 🤯 BEFORE all this came about! 

This level of impact, reach, and life-saving action for kids everywhere is NOT just for Dr. T and PWC... it's absolutely available for...