Are you struggling with hiring and leading your Associate Docs and CAs?

One of the core foundations of our PX content revolves around Team & Leadership. After you’ve mastered certainty in adjusting and communication, it’s time to focus on developing a rockstar team to run alongside you.

We’re diving right into the successful formula that has been used at PWC to not only sustain but also keep growing at such a rapid pace.

Over 15 years we’ve hired and managed A LOT of great staff members. After all of those years, we’ve developed principles to keep up with the constant growth of our practice.

Dr. Tony Ebel breaks down the top 3 questions he’s asked when it comes to his chiropractic team.

1. When should I hire?

I break this down to 3 timeframes:

• Hire Early ✅
• Hire On-time 🟡
• Hire Late ❌

The chiropractic profession attracts solopreneurs that often don’t have the foundation of hiring skills and are left to trust books and random advice along the way.

And even worse, since w...

As chiropractors we spend so much time sorting out and choosing our primary adjusting technique  , and we wear that title with such pride that we mistakenly try and take it 'outward' to our community. What do I mean by that? I mean this stone cold reality is true - less than .1% of your community cares what technique you use my friend. 

I've found that the vast majority of chiropractors are absolutely freaking phenomenal at adjusting  (albeit not all by any means), but really terrible at the topic of this email -- brand positioning. 

Read thru the  Major Brand Mistakes that most Pediatric Chiropractors make, and then be sure to check out the end of the email  where you can get clear direction on what brand position you DO want to take... if you want to make massive impact on kids  and families in your community, and have a wildly successful  at the same time!

Mistake #1 - Thinking 'Family' is Enough

The number of chiropractic practices in every community that have the word 'Family'...

The #1 thing we all love to do as Pediatric Chiropractors (talk about it 24/7) is NOT the very first thing  you need to be doing when communicating with parents in your community, or on a Day 1 Consult. 

We all need to stop 🛑 trying to jam the science, art, and philosophy down their throats right out of the gates... and first take the time to listen 👂, connect, and lead with empathy. 

You do that, you "win" and convert the pediatric patient under care every single time. 

Skip that step and go right to the fire hose 🔥 of spewing science and scripts all about how amazing chiropractic is, how it works, etc. first... and you convert very few. 

It's the "order" of things that matters most! 

Don't worry doc, you still get to nerd out 🧠 on them... just AFTER you make that empathetic, emotional connection 🤗 first. 

Watch this short video blog by Dr. Tony to learn a monster mistake you likely are making nearly every single time you chat with a parent about Pediatric Chiropractic! 

• Get UNSTUCK from talking symptoms 🤧, conditions, diagnoses only
• Get UNSTUCK from talking (and examining) the spine 🦴, muscles, posture, etc. only
• Get parents to see 👀 way past just their child's problems and to their potential ✨
• Get full families 👨‍👩‍👧‍👦 converting to lifetime wellness care left and right
• Move you to a 💯 all cash 💰 practice, completely free of the insanity and worthlessness that is insurance

Stress, Adaptability, and Technology are the language of today!

Don't believe us? Check in with Tesla, WHOOP, Garmin, Apple Watch, any number of meditation 🧘‍♀️ apps 📲, your local hot 🧘‍♂️ studio... and see if they are in GROWTH ↗️ mode or on the struggle 🚌 .