3 Ways To Know If You Really Are a Neurologically-Focused Chiropractor

1. Is Your Exam Entirely Focused on Measuring Function (or lack thereof, subluxation) of the Central & Autonomic Nervous System 🧠 ?
2. Do You Care Plan 🔢 Entirely Based Off of Measurements of Autonomic Function (ie. scans, NOT symptoms)?
3. Do You Use a Neuro-Tonal Model of Adjusting 🙌 Every Single Visit (ie. not simply adjust segmentally, structurally, etc.)

This 'Move the Needle' 📈 post is entirely inspired by something we are consciously and very actively leading not just in the profession, but flat out online and in health care as a whole -- the explosion 🚀 of awareness and action towards the vital importance of the Brain 🧠 and Autonomic Nervous System, Vagus Nerve 💥 , Neuroplasticity, Neurodevelopment (Perfect Storm 🌪 work), etc!

It's absolutely imperative that our profession lead this movement both within health care, and more importantly - within the "market place" (aka, take it straight to moms like we are w...

Building and growing a pediatric-focused practice is far more difficult initially than building a pain-based practice. Key 🔑 word there — initially.

95% of chiro school curriculums and 95% of coaching and management systems know the pain-based, insurance-dependent model only.

Combine that with the unfortunate reality that for now, 95% of the population thinks of chiropractors primarily for back and neck pain as well, and we’ve got quite the conundrum if we want to really serve kids and build an actual family practice one day!

That’s why so many get stuck in the pain-based practice model — it’s easy.

The Peds-First model we train our tribe on inside The Pediatric Experience Membership and Live Seminars requires a lot of work upfront.

• Your certainty 💪 needs to be an 11 out of 10
• Your communication skills need to be an 11 out of 10, using empathy ❤️, trust, and science 🧠 instead of scripts and sales
• Your clinical results must truly be at ‘Expect Miracles’ level, able to slay su
...

Starting out, major props and gratitude for my dear friend and mentor Dr. David Fletcher for really sharing the overview of this concept with me, and especially pushing hard for myself and this profession on the 2nd critical element to this ‘Chiropractic 3.0 Model’ — the NEURO-first and NEURO-focused practice model. 

We were co-presenting on the Life Vision stage in Montreal many years ago when he started discussing this, and I immediately turned from teacher to student and absorbed every single bit of this message. 

Then I did what God has always called me to do — I dug in deeper and expanded upon it to incorporate the thing I know better than anything else on the 🌎, Pediatric Chiropractic. 

Looking 👀 Back

I wasn’t there obviously, but I gotta imagine the earliest days of chiropractic will forever be our most badass days. Not only did they literally create and promote a brand new healing art, but they also did it with absolute tenacity and style. 

They lived in a mansion on to...

As chiropractors we spend so much time sorting out and choosing our primary adjusting technique  , and we wear that title with such pride that we mistakenly try and take it 'outward' to our community. What do I mean by that? I mean this stone cold reality is true - less than .1% of your community cares what technique you use my friend. 

I've found that the vast majority of chiropractors are absolutely freaking phenomenal at adjusting  (albeit not all by any means), but really terrible at the topic of this email -- brand positioning. 

Read thru the  Major Brand Mistakes that most Pediatric Chiropractors make, and then be sure to check out the end of the email  where you can get clear direction on what brand position you DO want to take... if you want to make massive impact on kids  and families in your community, and have a wildly successful  at the same time!

Mistake #1 - Thinking 'Family' is Enough

The number of chiropractic practices in every community that have the word 'Family'...

Never before have parents been absolutely over and done ✅ with the medical profession, and their focus on fear, treatment, etc.

Whether they've joined 1️⃣ or 100 holistic, crunchy Facebook groups... the gig is up. Parents today know that the traditional medical 👨‍⚕️ approach is crap 💩 . 

They are leaving it in droves and looking 👀 for something different.

That's why now today, more than ever, it's absolutely crucial the message you share with your community (marketing 🎙) and patients must clearly provide contrast to the message of medicine 💊 . 

Contrast just may be my favorite word. I'm obsessed with it! It allows you to stand out and stay separate and distinct from others, without bashing or talking down about them! 

For the last 2️⃣ weeks we had six Perfect Storm 🌪 Intensive patients at our practice, staying for 2️⃣ weeks to get 2️⃣ adjustments per day. These patients especially have literally done it all, tried it all. They've exhausted the medical system of drugs 💊 and surgery...