Brick Builders is the leadership room for chiros building world-class family practices.
It's time to explode your business, leadership, and life through accountability, expert-led training & experiences, shared strategies & resources, and a all-in, mission-driven community!
>> Apply to Brick BuildersAbout the Mastermind
Brick Builders isn't a generic business mastermind. This is a community of like-minded, on-mission, world-class pediatric and family chiropractic leaders focused on transforming the health of kids and families for generations to come.
You're not learning business principles from someone in e-commerce or SaaS. You're learning from doctors who run practices just like yours—who understand the unique challenges of clinical care, the ROF process, scan technology, family practice dynamics, team building and the mission to change the trajectory of healthcare.
Gain direct access to Dr. Tony + Kristina Ebel, the PX Executive Leadership Team, and receive support + accountability from top impact makers and influencers in not just the chiropractic space, but from top businesses + marketing leaders as well.
The Power of Industry-Specific Community:
- Everyone speaks your language (no explaining what a subluxation, or OVA is)
- Solutions are tested in practices like yours, not theoretical
- Marketing strategies built for attracting families & growing your practice, not selling courses or an online product
- Team challenges are understood by people leading CAs and associates
- Clinical excellence and business growth aren't competing priorities
- Shared mission creates depth of connection beyond business metrics
We're Building a Movement:
This isn't just about growing your individual practice. It's about collectively raising the standard of neurologically focused chiropractic care, proving that excellent businesses and excellent clinical outcomes go hand-in-hand, and creating a network of practices that are changing communities across the country!
When you join Brick Builders, you're joining doctors who believe that neurologically-focused chiropractic care is the future of family healthcare—and who are TOGETHER building practices worthy of that mission.
We're obsessed about growing brick & mortar practices with massive income, impact + freedom — so we built a mastermind around just that!
The primary goals of "Brick Builders" are to create a dedicated space for high-level PX Doctors to gather and learn how to significantly scale their impact and income through the growth of their brick-and-mortar clinics while maintaining principled chiropractic care at the forefront.
You are not learning from e-commerce or SaaS operators. You are learning from practicing chiropractors and executive leaders who understand:
- Neurologically focused family practice dynamics
- ROF process and scan-based conversations
- Team building with CAs and associates
- Cash-based growth and retention
- Leadership through real stages of practice scale
Members will achieve their dream leadership positions within their practices, learn to empower their teams to take on most of the work, and reach their ideal schedules and lifestyles, leading to immense fulfillment, joy, family time, fitness, relationships, and financial success.
Community and Ongoing Access
"As iron sharpens iron, so one person sharpens another." Proverbs 27:17
A private Kajabi community with hand-selected members only, including:
direct access to the PX and PWC Executive Leadership Team (Dr. Tony, Kristina, Dr. Matt, John, Maggie, Robbie).
Peer learning across stages, from solo owners to multi-doc and multi-location leaders.
Exclusive practice immersion opportunities for hands-on mentoring.
LEADERSHIP
Members will gain direct access to the PX Executive Leadership Team and their extensive connections and resources accumulated over the past 20 years.
ACCOUNTABILITY
Get around high level, like-minded leaders who push you to be better, encourage you, give suggestions, and hold you accountable to never settling for less than the best.
IN-PERSON EXPERIENCES
Join together for quarterly fully-immersive live events throughout the year to gain the ultimate advantage for yourself and your team.
Monthly Masterclasses & Small Group Coaching Sessions + Quarterly Live Experiences, to build strong leadership, teams & businesses!
Monthly High-Level Learning and Support:
Bi-monthly Virtual Masterclasses & Small Group Coaching
1st Tuesday of the month
90-minute Masterclass with tactical training and implementation templates.
3rd Tuesday of the month
60-minute Small-Group Coaching and Implementation Support in role-specific breakout rooms:
- Marketing and Growth (John Price and Kristina Ebel)
- Clinical Excellence and Associate Development (Dr. Matt Hill)
- Operations, Systems and Team (Dr. Matt Hill and Maggie White)
- Vision and Leadership (Dr. Tony Ebel)
Ongoing executive support
24 to 48 hour support from the Executive Leadership Team inside the private Kajabi community.
On-demand library
Access to the full resource library and all past training recordings.
Quarterly Live Events
Deep-dive workshops with hands-on implementation time, including:
- Hot-seat coaching and real-time whiteboarding with the full ELT
- Role-specific breakout sessions (CA, Associate Doc, Owner)
- Peer networking with hand-selected practices at every growth stage
- Templates and SOPs you can implement immediately
- Work sessions where you work on your business with coaching support
2026 Live Events Schedule
January 15-16, 2026
Orlando, FL
Bring your Key Leaders & join Dr. Tony and the PX Executive Leadership Team for two days of hands-on breakout sessions, hot seats, and action-packed teaching from top leaders to help you break through your goals!
- Theme: IGNITE THE FLYWHEEL: Setting the Vision & Pace for Practice Growth in 2026
April 16-17, 2026
Crystal Lake, IL
Bring your Key Leaders & join Dr. Tony and the PX Executive Leadership Team for two days of hands-on breakout sessions, hot seats, and action-packed teaching from top leaders to help you break through your goals!
- Theme: Leadership Growth & Operations That Scale
July 24, 2026
Farm Sweet Farm, Crystal Lake, IL
Bring your spouse & join Dr. Tony and the PX Executive Leadership Team for an intimate day of community, refreshment & connection on the Ebel Farm!
- Theme: Personal Renewal, Marriage Health & Family Leadership
November 5-6, 2026
Crystal Lake, IL
Bring your Key Leaders & join Dr. Tony and the PX Executive Leadership Team for two days of hands-on breakout sessions, hot seats, and action-packed teaching from top leaders to help you break through your goals!
- Theme: Next-Level Leadership & 2027 Strategic Planning
It's More Than Content...
Throughout the year, you're not just getting content. You're getting:
- A community of like-minded, on-mission pediatric & family chiropractors
- Direct access to leaders who've built what you're building
- Implementation support when you're stuck
- Accountability to actually do the work
- Templates and tools that save you years of trial and error
- Hot-seat coaching on your real challenges
- Character development alongside business growth
- A network that will serve you for decades
The Teaching Team
Dr. Tony Ebel
Chief Hope Dealer
Kristina Ebel
Chief Excellence Officer
John Price
Chief Marketing Officer
Dr. Matt Hill
Chief Connection Officer
Maggie White
Chief Operating Officer
Robbie Lazarow
Chief Financial Officer
Our Cultural Commitment
Our core values are foundational + essential to everything we do, and are the guiding principles by which we operate in every single way. They dictate not only our words and actions, but they determine who is invited into the group, who stays, who goes, and so much more.
- Impact Obsessed – Every single thing we do is designed + determined to make one thing, more impact on kids + families worldwide through Neurologically-Focused Chiropractic Care.
- Fully Committed – To God, to chiropractic, to your team, to your patients, to your family, and to yourself to continually remain obsessively focused, relentless, and in pursuit of this mission + vision each day.
- Servant Leadership – Be a servant leader obsessed with adding value and helping others grow to their maximum potential.
- Excellence in Everything – Do everything with excellence, give 1000%, and expect the same from everyone around you.
- Continuous Growth – Stay humble and hungry, taking ownership in all areas of life, committing to grow personally and professionally.
Participant Criteria
This is for pediatric & family chiropractors who:
✅ Are doing at least $300K+ in annual revenue
✅ Are committed to neurologically-focused, family chiropractic care
✅ Are ready to implement, not just consume content
✅ Want to build a practice that runs without them burning out
✅ Are coachable and willing to share transparently
✅ See their practice as a calling, not just a job
✅ Are committed to personal character development as leaders, business owners and family members
✅ Want to build something that honors God and serves your community - every kid counts
✅ Believe clinical excellence and business excellence go together
✅ Are passionate about changing the trajectory of healthcare for generations to come
This is NOT for:
❌ Brand new practices (under 1 year)
❌ Practices not focused on world-class chiropractic care
❌ Owners looking for a quick fix
❌ Those not willing to invest time in implementation
❌ Practices not aligned with PX values and mission
❌ Those who just want information without accountability
❌ Doctors who see business growth as separate from clinical mission + purpose
Pricing Made Simple
Just like everything at PX, we like to keep things straight forward.
🙌 One flat rate per month for a single membership.
❌ No contracts!
If you would like team members to attend live events, there will be an additional charge per ticket of $395!
*Founding Member pricing will remain in effect throughout any price raises, assuming membership is still active.
Additional Resources
What can I expect out of the content?
What about my spouse / business partner?
Will the size of this group be capped?
Should I still be in other coaching groups?
Is this in addition to the regular PX Membership?
How will I get more access to your team?
Will we learn how to build multiple businesses?
Are we talking 10X-ing here?
The PX Mission
To transform the health of millions of kids and families for generations to come by providing them with world class inspiration, information, and connection to a trained and ready PX Doc nearby.
If you're a PX pediatric or family chiropractor who's ready to build a world-class practice that honors God, serves families, transforms communities, and doesn't cost you what matters most—we'd love to have you join us.
The families in your community are waiting for you to step fully into who you're called to be.
Let's build this together!
The Why Behind Brick Builders
At a time where other chiro business coaches + groups want so hard to send us all sideways or backwards chasing Shockwave + Med Spa money, we're going to haul ass forward in the most principled, pure, PROFITABLE path ever formed!