1. Bring More Inspiration and Enthusiasm than Information and Education

As absolutely obsessed chiropractic philosophy and science nerds 🤓 , so many of us immediately fall into the trap of wanting to dive deep into the 3️⃣3️⃣ principles, science of subluxation 🧠 , our fancy digital x-rays, or go hard at explaining Thermal DTG, Surface EMG, and HRV!

That is an absolutely wonderful plan to take IF you're teaching CEs to a room full of chiropractors, but you're not. You are speaking to a parent.

A parent who has been completely beat up, inundated, and overwhelmed (yet underwhelmed at the same time) by the traditional medical system 🥼, and probably biomedical and natural 🌱 medical world already.

They've already had all the blood 🩸 work, lab tests, genetic 🧬 testing, MRIs, EEGs, and more... and yet they have NOT yet found the Hope, Answers, and Help they seek to get their child well.

Therefore what they need from you more than anything else during this visit is an obsessive, almost obs...