Be Different But Not Weird

Heads up Pediatric chiropractic homies !

Right now parents are absolutely starving for something unique and vastly different than traditional medicine . They want to learn WHY their child is sick, WHAT is causing it... and WHAT they can do about it that does NOT involve drugs .

But in the same breath, they still want a professional, well-spoken, scientifically sound doctor to lead their family back to health (or preserve and promote if they still have it).

As much as we love our natural , granola, hippie ‍ lifestyle... it's just a bit too weird and far-fetched for the majority of parents today. You can be crunchy on the inside, just put some shoes on and at least look professional on the outside!

Here are some branding tips we can give you from building the largest Pediatric + Family Chiropractic practice in the world over the last 15 years.
 

1. Don't just be kind of, sort of kid focused!

If you want to see kids, you need to put nearly of your branding and...

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3 Ways To Know If You Really Are a Neurologically-Focused Chiropractor

3 Ways To Know If You Really Are a Neurologically-Focused Chiropractor

  1. Is Your Exam Entirely Focused on Measuring Function (or lack thereof, subluxation) of the Central & Autonomic Nervous System ?
  2. Do You Care Plan Entirely Based Off of Measurements of Autonomic Function (ie. scans, NOT symptoms)?
  3. Do You Use a Neuro-Tonal Model of Adjusting Every Single Visit (ie. not simply adjust segmentally, structurally, etc.)

This 'Move the Needle' post is entirely inspired by something we are consciously and very actively leading not just in the profession, but flat out online and in health care as a whole -- the explosion of awareness and action towards the vital importance of the Brain and Autonomic Nervous System, Vagus Nerve , Neuroplasticity, Neurodevelopment (Perfect Storm work), etc!

It's absolutely imperative that our profession lead this movement both within health care, and more importantly - within the "market place" (aka, take it straight to moms like we are with...

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