Important Intro Disclaimer:
The style of practice depicted in this article is a very certain one. In today’s chiropractic market there is two prevailing start up styles that most DCs take on.
The first is the path that allows for taking on anyone with a pulse, screening every weekend offering free or cheap exams to anyone who walks by, accepting insurance, memorizing and regurgitating scripts, and working 80-100 hours a week with seemingly no end in sight. This path gets many to the “number” they want to hit in terms of PV/week, but typically leaves them falling fall short in the quality department - quality of patients they serve, and quality of life they live.
The other common path today is to bootstrap it. Start small. Rent a room from someone. Borrow and buy nothing. This path has many hero stories to it, and it absolutely can work. However, the majority of these stories you’ve never heard from because they never left that room, and many have likely left the profession beca...
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