When we make ALL of our patients our top priority, everyone wins!

A few years back, we implemented a concept called Growth Teams for one of our weekly meetings. On the 2nd Monday of each month, our Marketing and Wellness teams split up to meet. Our Wellness team's purpose is to identify and implement strategies that enhance the experience and education of our Wellness families.

So often in practice, we can become so focused on the experience of new patients that we can neglect the opportunity to pour into our well-established Wellness patients. **Deepening 🙌 our connection with our Wellness patients is just as important to our Flywheel as it is to attract New Connections. **The unparalleled quality Wellness patients provide to our practice community, the commitment they have made to care, and the value they place into chiropractic are essential ingredients to the success formula of our offices.

We have worked diligently to plan Wellness events and engagements that excite and delight our patients. Ever since we have made this a priority, so have they. Our events are better attended; they bring friends, tag us on social media multiple times daily, ask us what we have coming up, and get excited about every new enhancement or educational opportunity we launch. They want more!!

We recently launched our Raising Healthy Kids Naturally Playbook for our Wellness families. After announcing a sneak 👀 peek of it yesterday, families at their appointment asked for this resource before we even made it official. One of these patients got gussied up and joined the Reel we created to launch the playbook and educational series!

After recording and opting into the series, we handed her the playbook. She held it tight and said…" I am so happy to have this," and expressed how thankful🙏 she is that we are the resource her family craved for a long time before starting care.

Everyone wins when we make ALL of our patients, their education, and their experiences our top priority!

- Jacqui💗