One ☝️ of the biggest mistakes I made early in practice was -- giving up on dads 👨🏻.
Please take 5 minutes to read ⬇️ :
Compared to getting moms + kids under real neurologically-based chiropractic + wellness care, dads are freaking tough.
They think 💭 different, operate different, and just flat out are vastly different. And as a result, they can be tougher to connect with + convert into care if you don't take the right approach.
Unfortunately, most of my early mentors in my Pediatric Cert + Training programs had spent their entire careers making the same mistake we would for the first phase of PWC, and they just gave up on dads.
They made excuses (their "too skeptical" or "too medical") and said they'd never get it.
And the worst + weakest of these early mentors and colleagues I was exposed to would even call then names and make fun 🤡 of them.
Then about 7️⃣ years ago we were about to launch a Father's Day internal referral special and our team got together and collectively got our head out of you know what!
We made a commitment that June to completely switch over from our weak ass excuses to full strategic planning + action, the stuff we do best.
At that point, we already had 50-100 dads under regular wellness care with their family and we knew one ☝️ thing --** it made all the difference to that family. Those were the most committed, most all in, most vocal raving fans... and that meant their kids would grow up and make chiropractic THEE choice and priority for their family one day too, because not just mom but DAD was all in for it too! Game. Changer. **
That month, we demolished a record and scanned + started over 30 dads for care, I believe, and we've never looked back. 👀
This no longer a weak point of our practice, but a strong 💪 one. Because you need to be strong 💪 , clear, concise 💨, and be able to speak the science 🧠 of chiropractic like a boss to get dads under care and living their best life!
Dads don't want your "truest authentic self" to show up and communicate chiropractic to them. They want hard core facts, simple science 🧠 , and don't overcomplicate it and make it weird. Dads may love bad jokes and New Balance sneakers 👟 , but they don't love overly weird and nonsensical people or places. Deploy some science + sacrasm, and put it on repeat.
Consider this a quick PSA 📣 to our family practice homies that steps right into 2️⃣ things far too many of us overthink and get dead 💀 wrong:
1. You can be a DAD and dominate in Peds, Prenatal, and Family Practice (another post for another day).
2. Dads don't stop 🛑 families from getting under care, weak + poor communication does.
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