Marketing Gets a Bad Rap... By Those Who are Bad at it

It’s human nature to want people to like the things we like and dislike those we don’t. And that certainly is true when it comes to marketing.

My perspective on marketing is simple — it’s our first chance to transform and save a child’s life.

Therefore I’ve never NOT loved marketing, even when it wears me out or isn’t working, which of course, has happened a few times in the last 15 years since that’s simply the name of the game with marketing and anything else worth doing.

But what about those who have pure disdain and dislike 👎 for marketing? What should they do?

First, flip your perspective.

If you love transforming and saving lives through the power of chiropractic adjustments 🙌, and you understand how a patient life cycle first begins with at least some form of marketing every time… then it’s a simple perspective shift that can get you to see 👀 that ‘marketing is where the miracles begin’ just like we do.

Second, get help.

Find a mentor and a team member who LOVES marketing and is damn good at it… and pair them up 🤝. We entirely transformed marketing (primarily social media) for nearly 100 PX practices with the release of PX+, our DFAWY (Done For And With You) insanely effective marketing program currently open to members only!

We train your CA on social media marketing 📣, and then literally send our entire BA, perfectly-curated-for-moms content every month, so it’s a simple plug 🔌 and play. We’re talking every single form of social media and online marketing content (testimonials, carousels, reels 🎞️ , videos, stories, emails, texts, and blogs) delivered not to YOU, the busy chiropractor who maybe doesn’t yet love marketing but instead to you already-trained (by us, the experts) Marketing CA.

PX+ has created a significant shift in these offices with marketing, moving it from loathe 😠 to love ❤️ right quick.

If you need to make that shift, send us an email, and let’s talk it down and help you! We’ve all got kids to save and millions of moms more than ready to ditch their traditional doctor 👨‍⚕️ and bring their families to us!