Let's break down this title, and take the words in order here...
Don't think of yourself as a Leader? Why not? Long before Covid-19 showed up and threw our lives sideways, there was plenty of crisis and absolutely every community had already been hit with the 'Perfect Storm 🌪 Pandemic' of sick, struggling kids, and stressed, burnt out adults.
In the midst of that crisis, over the last decade especially trust in the traditional MD and Pediatrician 👩⚕️ advise and path had already eroded mightily amongst truly millions of parents. Never before have we seen such a flood of families leaving the traditional route and looking for things natural, holistic, or whatever similar adjective you want to use!
When they lose faith in their pediatrician, they then immediately start looking (scrolling 📲, Googling, talking to other moms) for a 'new place' to put their trust. A new person. A new doctor. A new practice.
NOW more than ever is the time ⏰ for Pediatric, Prenatal, and Family Chiropractors to step up and LEAD their community first to a different, and far better perspective about where health comes from and what action steps create it.
Are you LEADING loud enough? If you're not, no wonder they turn to Sanjay Gupta and Anderson Cooper 📺 for their 'trusted' information.
Stop blaming them, and start serving them.
Your help starts first with your words.
Do we want to 'Save the World'? Damn straight we do. But will we on our own? Not likely.
What is likely and what is absolutely proven, is how insanely impactful you can be for YOUR Tribe, and YOUR Community.
Stop caring so much if your practice community is 10 strong, 100 strong, or 1000 strong. Serve those 10, those 100, or those 1000 like never before each and every day... and I promise that your influence and impact will grow exponentially, and one day you'll wake up and be blown away 🚀 by how big YOUR community has become!
One of the things that absolutely changed my life years ago was when I was in a room listening to a documentary film producer get interviewed about his purpose, and really his decision-making.
That night he said these words, "We finally woke up and chose to first save the ones swimming 🏊 towards us."
Docs - as the first section of this email and blog post clearly shows us, there are plenty of them! Study after study shows us people moving towards to things like organic foods vegetables 🥕, chemical free cleaning products 🧼, essential oils, meditation, and yoga 🧘♂️ by the masses. Literally, those industries our exploding!
But our chiropractic one stays stuck 🛑 in the mud.
Why? It's not them, it's us.
We are too quiet and too unknown, especially in the Pediatric and Family market, where they so desperately are searching for us and seeking us out!
Let's turn the tide! Well, more appropriately, let's get with the tide that's already turning! Let's be there for them! First with our message 🤳, then with our care.
A, then B.
Don't go silent right now. They don't want that from you. They want you. They need you. They don't need anymore Sanjay.
Dr. Tony Ebel and The PX Team