Chiropractic 3.0 Model (👶 + 🧠 + 💰)

Looking 👀 Back

I wasn’t there obviously, but I gotta imagine the earliest days of chiropractic will forever be our most badass days. Not only did they literally create and promote a brand new healing art, they did it with absolute tenacity and style. 

They lived in a mansion on top of a hill (“I’m all the way up!” - Fat Joe 🎙), and then built a monster school next to it. 

They bought a radio 📡 station to take the message to the world. 

They helped facilitate healing not just in back and neck pain (easy stuff by their standards I’m sure), but in the toughest of tough cases from all over the world. 

And they went to freaking jail 🔒and came out stronger on the other side. 

That literally had to be the greatest generation of chiropractors, and man I wish I could meet and talk with some of the men and women who literally built our foundation back then! 

For the purpose of this blog, what is most important to illustrate and present clearly is this — the nervous system was their obsession, not the spine 🦴. 

They knew full stop that the spine and structure of the human body was simply the greatest access point to the most badass of all biological systems - the central nervous system 🧠. 

This translated to their clinical practice every single day, and comes with a very practical take home message in that they became obsessed with the Neurocalometer and measuring CNS/ANS function and subluxation patterns… long before they dove deep into X-ray. 

Therefore, we are going to term this the NERVE FIRST generation for the purpose of this blog! 

Looking 👀 Down

I have always heard it referenced as at the “Mercedes 80s” as I’m sure you have, so I don’t really know if this next generation of spine 🦴, muscle 💪, and “bill as much as I can” 🧾 started then or if it was already dominant before. 

But either way, for the purpose of this article the take home message is — ENOUGH ALREADY! 

Seriously, is ridding the world of back pain and biomechanical lesions our true calling? 

Did you sign up for 8 years classes (and boards) and $200K+ of school 🏫 loans to hook people up to e-stim machines and run small circles over their sore knee with an ultrasound wand? Literally every single bit of that stuff makes me want to vomit 🤢 thinking that I almost got stuck in that for my every day job! 

And in turn, every single bit of me says prayers of gratitude 🙏 full out each day that God put me down a path of being a very early adopter and now leading guide and teacher of this ‘Chiropractic 3.0 Model’ that is set to change the world! 

A model where we don’t just go back to chiropractic roots and put NEURO first once again, but we bring with it the most amount if impact 💥 possible by focusing on kids first… and also are not afraid to generate a massive amount of value exchange and income 💰 as well, saying buh-bye to every single shred of the typical insurance-based practice and going 💯 cash! 

Looking 👀 Ahead — The PX Practice of the Future 

Burn these emojis into your memory my friend, and most importantly your focus and action forever forward — 👶 + 🧠 + 💰 !!! 

Step One — Serve and Save Kids First
It took me all of about 6-12 months plugging away at the the traditional route of family practice building to find the massive primary subluxations and inefficiencies in that long “proven” model of success. 

As a student and startup I literally attended every single practice management and chiropractic seminar offered. I honestly don’t think I missed one. 

And despite going to literally 40-50 different seminars those early years, I never heard a single different option on how to end up with a family-focused chiropractic practice. 

They all taught their students and clients to do it this way: 

1. Take the low-hanging fruit 🍉 first by doing screenings and lunch-and-learn presentations to adults with back pain, neck pain, and headache
2. Tell them the same spine 🦴 focused script give them the same scripted pain-based care plan, based upon a spine 🦴 and x-ray based exam 
3. Bill every single bit of it to their insurance 🧾 company, and expect them to pay 💰 nothing actually out of pocket because they won’t 
4. Oh and while you’re at it and insurance is paying, rack up that bill 💵 with PT codes for rehab, massage 💪, traction, wobble, stim, orthotics, and whatever else you can cook up

But here was my big problem — they were half right. 

This 2.0 model of chiropractic did me absolutely no good of achieving my real dream of serving kids, pregnant 🤰 moms, and full families… but it sure did build a massive business.

By the end of year 1 we had collected almost $500K, and that model truly worked so “well” that within 3 years we had a million dollar practice. 😮 

I should’ve been stoked 😊 right? 

I was. Sort of.

There was a big problem that only got bigger and tougher to tackle, the larger my Chiropractic 2.0 Model practice grew!

We Get In Our Own Way ✋ 

You see within that Chiropractic 2.0 Model they told me I’d absolutely get to see kids and families if I just did this one ☝️ thing — rock my Tuesday & Thursday night “New Patient Orientation” or “Wellness Workshops” talks just right! 

If I just got all of my adult, back pain, insurance-addicted patients to attend this magical 🧙‍♂️ evening workshop… and then shared with them the “Big Idea 💡” of chiropractic for kids and families (along with a script and sales special), they’d for sure bring their kids in for care too. 

Well, about one out of ten did. 

Yep, in Year 1️⃣ I had grown and got massively stuck at just 10% kids with my “family” practice. Man that pissed me off. 

My daughter Addison had been born, we were pregnant 🤰 with number two — and I wanted a 50%+ Pediatrics-Focused practice so bad! 

So, I finally just flipped everything firmly on its head. 

Yep, I went 180 degrees in the opposite direction of what everyone taught me and told me! 

Step Zero 0️⃣ — Build Your Entire Brand & Marketing Around Kids-First
Ok, I’m now writing this blog “out of order” by just now getting to the first crucial step and element of the Chiropractic 3.0 Model and PX Practice of the Future — but I had to really, really, REALLY illustrate the inherent subluxations in the model that still 98% of teachers, coaches, and management groups will teach you still today! 

I mean holy heck, I received my Pediatric Chiropractic Certification in Year 2… and still after 200 hours of classes and study had no clue 🤷‍♂️ how to actually build a Pediatric, Prenatal, and Family Practice that was NEURO-focused first, and 💯 cash! 

If getting certified wasn’t going to get me to even emoji number one — 👶 — what chance did I have to get to 🧠 and 💰 !?! 

It all starts with focusing obsessively, entirely on Pediatric Chiropractic and kids first.  

Literally 95% of our website, social media content, workshops, and community-based marketing and messaging is all about kids and pregnant 🤰 moms! 

Long before banning and restricting things became cool again (bad joke I know lol), we banned back pain, neck pain, and spine-based 🦴 everything both inside and outside of our practice.

Our posters are Pediatric 👶 and Neuro-Focused 🧠 only. 

Our office is entirely designed with kids, pregnant 🤰 moms, and full families in mind. 

NEURO 🧠 Everything

Our exam is entirely Neuro-Focused 🧠 only, with the Insight Subluxation Station (modern day NCM, only better) leading the way. 

Our Care Plans 🔢 are entirely Neuro-Focused and built around a deep understanding Pediatric Neurodevelopment, Perinatal Neurology, and Neurological Tension & Exhaustion parents face today. 

Our entire Analysis 🧐 and 5-Step Neuro-Tonal Adjusting 🙌 Framework is Neuro-Focused and uses little to none of the traditional spinal, segmental, structural techniques we all get stuck with and help very little when serving kids. 

“Straight Cash 💰 Homie”

Probably not a reference too many people will understand, but back in the day as a Minnesota Vikings fan 🏈 our hall of fame wide receiver was asked how he was going to pay his fine for mooning the Green Bay Packers fans, and he responded infamously with,

“Straight cash 💵 homie.” 

Watch This YouTube Clip

Well perhaps only I feel it necessary to bring in a Randy Moss YouTube clip to illustrate this core element of the PX Practice of the Future and Chiropractic 3.0 Model, but I think it fits just right when put in the right context! 

When parents finally find the Hope, Answers, and Help they’ve long been searching for after so much struggle and medical 🥼 failure — they give no craps about whether insurance covers it or not. 

Well over 90% of our 700+ PX trained practices today are 💯 cash, with most of them being brand new startups (who awesomely will never know anything different)! 

Why can they pull this new practice model off? 

👶 + 🧠 

Because the value build of a Pediatric and Neuro-Focused practice is that damn big! 

Do you think DD and BJ took the time to bill Blue Cross Blue Shield? 

Do you think Dr. Clarence Gonstead had any time or any use for e-stim and massage? 

Get Started Today 🚀 

For so many of you reading this blog is going to absolute hit you right in the soul! I know it, because I lived it. 

Half of you are still living it, stuck in a pain-based, insurance-dependent, not-very-many-kids practice. And the other half of you are students and startups who would like to avoid that practice model at all costs! 

We are here for both of you. 

My wife and I built The Pediatric Experience for this exact reason. 

If you’re stuck and want out, get in to PX today so we can get you IN to the practice of the future, and practice of your dreams! 

If you’re still in school and startup mode, get into PX so you can get started on the Chiropractic 3.0 Model and never know anything different (lucky 🍀 you)! 

We got you, you got this — we all together got them 👶 !!! 

Every Kid Counts,
Dr. Tony Ebel & Team PX